Assistant Manager – Brand Customer Relationship Marketing   at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, MarketingIndustries

Requirements

Bachelor's Degree
5+ years of experience managing Customer Lifecycle Management / Customer Relationship Management including creative and audience management
High level of interpersonal skills to work effectively with others, motivate co-workers, and elicit work output
Flexibility to quickly modify strategy and execution to accommodate changing needs of the business
Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities
Extremely high level of analytical and problem-solving skills
Ability to work well in a complex team environment
Passion for customer engagement
Experience in cross-channel, outcome-based marketing
Innovative spirit aimed at testing, learning and optimization
Strong story-telling and presentation skills

Responsibilities

Interface as the lead for lifecycle marketing communication strategy and planning dedicated to the Chevrolet Sales, Service and Marketing Organization
Own Chevrolet customer communications creative process and execution to ensure alignment with the business objectives of Chevrolet product marketing and sales
Focus on the performance of every customer interaction with clear measurable KPIs of success and learning opportunities
Manage Chevrolet owner, hand raiser, former owner and conquest communications by initiating and overseeing execution of communications to fulfill Chevrolet’s conquest/retention/sales objectives
Develop consumer-centric 1:1 campaigns with tailored strategies for effective creative personalization and audience targeting based on insights and learnings
Champion Chevrolet materials to ensure that each piece is on target with the right message, right timing and right place across all communication creative
Oversee the review of all creative, present creative materials to adjacencies and partners to solicit all feedback - receive, interpret and provide consolidated feedback to the agency
Work across GM teams and channels to develop communication plans that focus on all phases of the vehicle journey (welcome, engage, reignite, retain, conquest) and ensure consistent messaging throughout the handraiser and owner experience
Present recommendations and program results to the Chevrolet teams and leadership
Provide recommendations and coordinate with media and owned channels to develop a unified customer journey for defined target audiences and cohort segments
Accountable to achieve High Value Behavior (HVBs) and sales targets
Use research, best practices, user behavior, and customer insights to inform decisions and recommendations
Interact with Customer Engagement Team, Sales, Media, Website, Advertising/Marketing/Product, Growth Marketing Teams, Sales Ops, Events and Promotions, Digital Retail Platform Team to ensure deliverables and support strategic facilitating discussions and driving growth plans

Skills

Lifecycle Marketing

Customer Relationship Marketing

Email Marketing

SMS Marketing

Direct Mail

Customer Insights

Cross-Channel Marketing

KPI Analysis

Marketing Strategy

Creative Execution

A/B Testing

CRM

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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Assistant Manager – Brand Customer Relationship Marketing at General Motors