Area Marketing Specialist at Minitab

Munich, Bavaria, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Data AnalysisIndustries

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (CIM or equivalent qualification preferred)
2–5 years of B2B marketing experience in Financial Services, Technology, Manufacturing, Digital Health, or Software industries
Proven track record in digital demand generation, campaign management, and marketing analytics
Hands-on experience with CRM and marketing automation platforms (e.g., Dynamics 365, Salesforce, HubSpot, Marketo)
Strong understanding of digital channels, performance metrics, and customer journey mapping
Excellent communication skills — native or fluent German speaker with strong English proficiency
Collaborative team player who thrives in a cross-functional, matrixed organization
Entrepreneurial and proactive mindset — takes initiative, embraces challenges, and drives ideas from concept to execution
Customer- and sales-focused approach, with an ability to translate marketing activity into business results
Action-oriented and impact-driven — committed to delivering tangible outcomes and continuous improvement

Responsibilities

Develop and execute integrated marketing plans for the DACH region, aligning closely with Minitab’s EMEA growth objectives
Collaborate cross-functionally with Sales, Partner Enablement, and Customer Success to deliver campaigns that generate qualified leads and accelerate pipeline
Drive digital demand generation through multi-channel campaigns, including digital advertising, content marketing, webinars, events, and social media
Leverage data and automation (HubSpot, Marketo, Salesforce, Dynamics 365, Google Analytics, etc.) to optimize campaign performance and track ROI
Act as a regional marketing ambassador, ensuring alignment with global brand strategies while tailoring content and messaging for local markets
Bring an entrepreneurial mindset — identify new opportunities, test innovative approaches, and take ownership of driving measurable impact
Collaborate with sales teams to ensure marketing efforts directly support pipeline growth and customer retention
Champion customer focus, understanding market needs and delivering value-driven messaging that resonates with our audiences in Financial Services, Technology, Digital Health, and Software sectors
Execute with urgency and accountability, maintaining a relentless focus on outcomes and continuous improvement

Skills

Key technologies and capabilities for this role

HubSpotMarketoSalesforceDynamics 365Google AnalyticsDigital AdvertisingContent MarketingWebinarsEventsSocial MediaDemand GenerationMarketing AutomationData AnalysisROI Tracking

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

This is a hybrid position based in Munich, Germany, with regional travel required.

What experience level is required for this position?

Candidates need 2–5 years of B2B marketing experience in industries such as Financial Services, Technology, Manufacturing, Digital Health, or Software.

What key skills and tools are needed for this role?

The role requires proven track record in digital demand generation, campaign management, and marketing analytics, plus hands-on experience with CRM and marketing automation platforms like Dynamics 365, Salesforce, HubSpot, and Marketo.

What kind of company culture does Minitab offer?

Minitab fosters a collaborative, entrepreneurial, and customer-focused culture where team members work cross-functionally with Sales, Global Marketing, Partner, and Customer Success teams to drive measurable impact.

What qualifications make a strong candidate for this role?

A Bachelor’s degree in Marketing, Business, Communications, or related field (CIM preferred), combined with 2–5 years B2B marketing experience, sales alignment passion, and hands-on expertise in demand generation and marketing tools, will position you strongly.

Minitab

Data analysis and process improvement software

About Minitab

Minitab offers a suite of tools for data analysis and process improvement aimed at helping organizations identify trends and solve problems using their data. Its main products include Minitab Statistical Software, Minitab Engage, Minitab Workspace, Minitab Connect, and Quality Trainer, which assist users in enhancing quality, reducing costs, improving customer satisfaction, and increasing operational efficiency. Minitab differentiates itself from competitors by providing not only software solutions but also expert consulting services to help clients fully leverage their data analysis capabilities. The company's goal is to empower businesses and institutions to gain valuable insights from their data and make informed decisions.

State College, PennsylvaniaHeadquarters

1972Year Founded

M_AND_ACompany Stage

Data & Analytics, ConsultingIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Profit Sharing

Employee Stock Purchase Plan

Relocation Assistance

Employee Referral Bonus

Student Loan Assistance

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Pet Insurance

Bereavement Leave

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Wellness Program

Mental Health Support

Gym Membership

Commuter Benefits

Meal Benefits

Phone/Internet Stipend

Home Office Stipend

Legal Services

Employee Discounts

Company Social Events

Risks

Integration of Simul8's technology may face challenges, delaying expected benefits.

Enhanced AI capabilities in Minitab's software may encounter technical issues or resistance.

Expansion into government sectors may increase regulatory scrutiny and compliance challenges.

Differentiation

Minitab's acquisition of Simul8 enhances its simulation and process optimization capabilities.

Minitab's educational software is widely used for teaching statistics globally.

Minitab offers a comprehensive suite of data analysis and process improvement tools.

Upsides

Minitab's integration of AI enhances its competitive edge in statistical software.

The rise of digital twin technology aligns with Minitab's recent acquisition of Simul8.

Growing demand for cloud-based analytics solutions benefits Minitab's cloud offerings.

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