Analytics Lead, New Products at The Farmer's Dog

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Food, Pet Care, E-commerce, Direct-to-ConsumerIndustries

Requirements

Experienced in analytics, particularly in synthesizing wide variety of data sources
Ability to identify opportunities to lead and scale customer acquisition efforts
Experience evolving analytics foundations with business needs for seamless, personalized experiences
Strong partnership skills across Product, Engineering, CX, Operations, Data Engineering, Analytics Engineering, Data Scientists, and Analysts
Expertise in building experiment design and insight generation processes
Ownership mindset for innovating measurement strategy and analytics
Alignment to "One Team" philosophy: cross-functional collaboration beyond departmental silos
Skeptical mindset: proactively source input, talk to customers/leads, quick to pivot
Customer journey focus: consider full interactions, drive retention, articulate impact holistically
Execution-oriented: reject "best practices"/benchmarks, focus on maximum impact, flexible roles
Focused approach: validate hypotheses sequentially, work without assumptions

Responsibilities

Work holistically across new product lines to transform pet care through analytics
Synthesize diverse data sources to identify and scale customer acquisition opportunities
Evolve existing analytics foundation with business for personalized experiences
Partner closely with cross-functional teams to build best-in-class experiment design and insight generation
Take ownership of innovating measurement strategy and analytics for new products

Skills

Analytics

Experiment Design

Data Synthesis

Customer Acquisition

Insight Generation

SQL

Product Analytics

A/B Testing

The Farmer's Dog

Fresh, human-grade dog food delivery service

About The Farmer's Dog

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based model allows customers to receive regular deliveries of fresh food, ensuring their pets have a healthy diet without the need for long shelf life. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' weight, energy levels, and digestive health. The goal of The Farmer's Dog is to enhance pet health and well-being through better nutrition, while also providing convenience for pet owners.

New York City, New YorkHeadquarters

2014Year Founded

$163.5MTotal Funding

SERIES_DCompany Stage

Food & AgricultureIndustries

501-1,000Employees

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount

Risks

Rising costs of high-quality ingredients may affect competitive pricing.

Increased competition in the fresh pet food market could dilute market share.

Consumer skepticism about subscription models may lead to higher churn rates.

Differentiation

The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.

Their subscription model provides personalized meal plans tailored to individual dogs' needs.

The company uses high-quality, preservative-free ingredients, setting them apart from traditional dog food.

Upsides

Growing consumer interest in personalized pet nutrition aligns with their meal plan offerings.

Partnerships with veterinary associations enhance credibility and trust among pet owners.

Increased demand for sustainable packaging can boost their eco-friendly initiatives.

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