Analytics Implementation Specialist at Dow Jones

Barcelona, Catalonia, Spain

Dow Jones Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, News, Publishing, TechnologyIndustries

Requirements

  • College degree or technical degree in computing, business data management, analytics, or digital marketing. Advanced degrees welcome
  • Up to 2 years of experience in a technology role, in a data intensive environment
  • Minimum 1-2 years of SQL experience and understanding of data configuration and databases
  • Understanding of digital products, tracking and data collection processes, and platforms
  • Experience with Adobe Analytics, Tealium, or Google Analytics a plus
  • Up to 2 years working with data; with a focus on data quality, identifying data issues, sources
  • Experience in media industry and understanding of industry key metrics
  • Familiarity with technical project implementation, including all phases from requirements, development, quality assurances, and launch
  • Focus on data quality
  • Web development knowledge, specifically an ability to be hands on with HTML, CSS, JavaScript, and Web Services
  • Analytical thought process to identify what data may be needed to measure user engagement with products
  • Experience creating detailed technical documentation with an understanding of marketing and operations management and processes

Responsibilities

  • Following Dow Jones standards, design analytics tracking specifications for Dow Jones digital products and platforms, including web, mobile apps, off-platform, and connected device (OTT) platforms
  • Partner with internal and external development teams to test and deploy new tracking solutions while monitoring and optimizing existing integrations
  • Be a Data Steward for usage data
  • Manage tag management systems and data collection tools
  • Work with data collection and analytics vendors to get the most out of systems and services
  • Run end-to-end testing, QA, QC, and debugging of analytics code using various tools (Observepoint, Adobe Debugger, Charles or Firebug, etc)
  • Confirm the quality of the data collected in analytics tools (Adobe, Piano, Google Analytics) and databases (BigQuery, Athena, Snowflake) with SQL
  • Keep documentation up to date
  • Implement digital tagging and measurement for Dow Jones portfolio of Digital products, including websites, mobile apps and connected device apps
  • Work with product, engineering, design, analytics, marketing, and business team members to capture the data needed to lead our decisions

Skills

digital tagging
analytics tracking
tag management
web analytics
mobile analytics
data measurement
tracking specifications

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters
1881Year Founded
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
5,001-10,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Comprehensive Healthcare Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Paid Time Off
Paid Vacation
Paid Maternity and Paternity Leave
Family Care Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Education Benefits
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.
AI-generated content threatens traditional journalism models.
Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.
The Wall Street Journal is America's largest newspaper by total average circulation.
Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.
AI-driven journalism tools enhance content creation and personalization.
Growing importance of ESG data creates opportunities for expanded offerings.

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