Analyst II, Sportsbook Retention at DraftKings

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Betting, GamingIndustries

Requirements

Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline
At least 2 years of experience in business analytics or data science
Practical experience with SQL/Snowflake and Tableau. Python/R experience is a plus
Knowledge of A/B testing, experimental design, and hypothesis testing methods
Curiosity to learn about a complex business and a desire to grow as an analyst

Responsibilities

Analyze customer behavior, lifecycle trends, and retention performance to identify actionable insights
Evaluate the effectiveness and ROI of retention-focused promotions across different user segments
Partner closely with cross-functional teams, including Sportsbook Operations, CRM, VIP, Promotions, and Analytics to align on objectives and support key business initiatives
Serve as a strategic problem solver, using data to better understand user behavior and make recommendations to improve user experience
Create compelling, high-quality presentations to effectively communicate key findings, insights, and actionable recommendations to stakeholders

Skills

data analysis

customer behavior analysis

retention analysis

ROI evaluation

promotions analysis

statistics

cross-functional collaboration

stakeholder presentations

SQL

Excel

Python

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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