Advertising Account Executive, Market Retail at Comcast

Southfield, Michigan, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Media, RetailIndustries

Requirements

Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance
Ability to work nights and weekends, variable schedule(s) and overtime as necessary
Skills in Business Development, Critical Thinking, Customer Experience (CX), New Customers, Problem Solving, Sales Prospecting, Strategic Selling
Understand and apply Operating Principles
Own the customer experience and act in ways that put customers first
Be enthusiastic learners, users and advocates of technology, products and services, especially digital tools
Win as a team by working together and being open to new ideas
Be an active part of the Net Promoter System (joining huddles, making call backs)
Drive results and growth
Respect and promote inclusion & diversity

Responsibilities

Analyzes, develops and presents market research and advertising proposals to support client activities and products
Assists in developing marketing activities to generate local ad sales revenue
Interacts with various internal departments to carry out client requirements such as scheduling advertising; monitor account activities and monitor and manage collections
Maintains up-to-date customer and prospect records and participate in development of sales forecasts
Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls and expense reports
Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics
Analyzes confidential information, prepares reports, manuals, agendas and general correspondence
Developing, servicing and maintaining a base of local clients and/or agencies who purchase advertising space or other media services to achieve established annual sales goals within assigned sales team working on small to medium sized businesses with a focus on the Detroit DMA (and sometimes outside)
Other duties and responsibilities as assigned

Skills

market research

advertising proposals

media sales

prospecting

sales forecasting

client servicing

account management

TV advertising

digital advertising

ad tech

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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