Ad Sales Specialist at Gopuff

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Advertising, Delivery ServicesIndustries

Requirements

2-3 years of experience in commerce, media, FMCG, or retail advertising (e.g. retail media, CPG trade marketing, or eCommerce partnerships)
Strong commercial and analytical mindset, confident working with revenue data, dashboards, and performance reports
Experience managing brand relationships or ad accounts, ideally across CPG or eCommerce environments
Excellent stakeholder management, able to work cross-functionally with category, marketing, data, and operations teams
A self-starter who thrives in fast-paced, ambiguous environments and loves building new things
Strong communication and presentation skills, able to influence both internal and external partners

Responsibilities

Own day-to-day ad operations: manage ad placements, track spend, performance, and revenue across sponsored search, display, and branded campaigns
Partner with brands to plan and execute advertising campaigns that drive visibility and sales on Gopuff
Collaborate with Category Managers and Merchandising teams to align ad investments with business priorities and category growth goals
Monitor ad performance and campaign ROI; provide actionable insights and recommendations to internal and external stakeholders
Grow vendor engagement: pitch advertising opportunities, negotiate budgets, and push for greater brand investment
Develop data dashboards and reporting to track ad revenue performance and identify trends or new opportunities
Support strategic initiatives such as branded bags, sampling, and co-marketing activations
Build the foundation for scaling: help shape the structure, tools, and playbooks for Gopuff’s UK ad business as it grows

Skills

Key technologies and capabilities for this role

Ad OperationsSponsored SearchDisplay AdvertisingCampaign ManagementROI AnalysisData DashboardsVendor NegotiationPitchingReportingGoogle AnalyticsAd Platforms

Questions & Answers

Common questions about this position

What benefits are offered for the Ad Sales Specialist role?

Benefits include Company RSUs (Company Shares), Private Medical + Dental cover, Annual performance appraisal and bonus, Employee Discount + FAM membership, and Career growth opportunities.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need 2-3 years of experience in commerce, media, FMCG, or retail advertising, a strong commercial and analytical mindset with revenue data experience, brand relationship management skills, excellent stakeholder management, and strong communication abilities as a self-starter in fast-paced environments.

What is the company culture like at Gopuff?

Gopuff fosters a culture of collaboration over competition, curiosity, respect, and shared success, using data for empowerment with no room for arrogance, and emphasizes helping others to make an impact together.

What makes a strong candidate for the Ad Sales Specialist position?

A strong candidate is a high-performer with 2-3 years in relevant advertising fields, who thrives in fast-paced ambiguous environments, excels at stakeholder management and building new processes, and has strong analytical and communication skills.

Gopuff

Digital delivery service for convenience items

About Gopuff

GoPuff is a digital delivery service that specializes in providing convenience items, snacks, and beverages directly to consumers. Customers can easily place orders through the GoPuff website or app, and their selected products are delivered straight to their doorsteps. The service offers a wide range of items, from candy bars to alcoholic beverages, catering to those who want quick access to everyday goods. Revenue is generated through product sales and delivery fees, with promotional deals available to attract more customers. What sets GoPuff apart from its competitors is its extensive product selection and commitment to fast delivery, aiming to meet the needs of consumers looking for convenience.

Philadelphia, PennsylvaniaHeadquarters

2013Year Founded

$4,817.2MTotal Funding

CONVERTIBLECompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical, dental, and vision insurance

Optional FSAs and HSA plans

401(k)

Commuter benefits

Supplemental employee, spouse and child life insurance to all eligible employees

Gopuff employee discount

Career growth opportunities

Internal rewards programs

Annual performance appraisal and bonus

Risks

Increased competition from DoorDash could impact Gopuff's market share in gift card delivery.

'Santa Hours' may lead to higher operational costs without guaranteed returns.

Aldi price match could strain profit margins if not managed carefully.

Differentiation

Gopuff offers 24/7 delivery with 'Santa Hours' in London, enhancing convenience.

Partnership with Blackhawk Network enables instant gift card delivery, expanding service offerings.

Acceptance of SNAP EBT nationwide positions Gopuff as a leader in accessible grocery options.

Upsides

Collaboration with Liquid Death boosts brand visibility among younger demographics.

Aldi price match initiative attracts cost-conscious consumers, enhancing competitive edge.

'Give With Gopuff' initiative improves brand image through corporate social responsibility.

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