Ad Operations Specialist

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: Not Specified
• Job Title: Ad Operations Specialist
• Description: We are seeking an experienced Ad Operations Specialist. The Ad Operations Specialist is responsible for overseeing the day-to-day activities of client accounts. The Ad Operations Specialist will develop an understanding of our retail partners business and maintain a positive relationship to position Vantage as their strategic long-term retail media network resource. You will assist retail clients in using Vantage’s machine learning and artificial intelligence platform that powers their media network. This is a customer service role with a heavy focus on Pinterest, Facebook, Instagram & Google Advertising that is highly focused on generating insights and campaign performance. You must be comfortable building remote relationships, managing Pinterest, Facebook, Instagram, and Google ad campaigns, and connecting with clients as a subject matter expert.

Requirements

• Education: Bachelor’s Degree or equivalent experience in Advertising, Marketing, Communications, or related field.
• Experience: 1-2 years of experience in digital advertising.
• Specific Skills:
  • Proficiency with Facebook/Instagram, Pinterest, Google Ads, DV360, remarketing and Conversion tracking.
  • Knowledge of Google Analytics for reporting and tracking.
  • High proficiency with Excel and PowerPoint (ability to crunch numbers and create reports).
• Bonus Skills:
  • Spanish and French language proficiency.
  • Previous experience working with retail brands.

Responsibilities

• Account Management: Assist the Account Manager in the day-to-day management of accounts, including responding to client phone calls, emails, production, and creative deadlines.
• Strategic Planning: Develop tailored strategic plans to execute effective digital advertising campaigns and tactics that achieve client goals.
• Campaign Monitoring & Optimization: Navigate FB Ads Manager, Google Ads, DV360 and Google Analytics interface with ease to audit campaigns, report on performance, and find opportunities to meet revenue and ROAS targets.
• Budget Management: Oversee campaign budget management and review automated adjustments.
• Reporting: Create client-facing reports on all aspects of Vantage campaigns.
• Innovation & Testing: Bring innovation to the role and implement testing initiatives in key areas such as ad creative, messaging and layout, beta testing, A/B testing and more.
• Project Management: Ensure that project milestones are achieved within the project timeline.
• Client Relationship Management: Ensure internal processes are followed and that campaigns are being actively monitored and improved on.
• Opportunity Identification: Seek new opportunities to provide additional services within existing client accounts.

Application Instructions

• Not Specified