Ad Operations Coordinator at Viral Nation

Canada

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, Social MediaIndustries

Requirements

2+ years of experience in a similar paid media or ad operations role
At least 1+ year of direct experience managing Ad accounts, Business Manager assets, and app install campaign connections
Experience setting up and managing app install campaigns, including Meta for Developers app creation and ad account connections
Hands-on experience with MMPs such as AppsFlyer or Adjust, including paid social ad account integrations with the MMPs
Proficiency in Google Sheets and other data management tools
Strong understanding of paid media metrics and acronyms (CPA, CPI, CPM, CPC, CTR, etc.)
Excellent communication and collaboration skills with cross-functional teams
Highly detail-oriented, organized, and able to thrive in a fast-paced environment
Exceptional time management skills

Responsibilities

Oversee and manage the influencer opt-in process for paid media campaigns
Manage ad account sharing, setup, and maintenance across all paid media Business Managers
Maintain and organize all Business Managers, ensuring proper access and permissions
Create new ad accounts as required when onboarding a new client, including proper billing setup and configuration
Secure and manage access to client platform assets (brand handles, ad accounts, etc.) across paid social
Ensure accurate tracking implementation is available (e.g., pixels) for campaign performance measurement
Troubleshoot ad account issues related to campaign setup, launch, or influencer integrations, including communicating with platform reps and online support in a timely manner
Manage external app connections to Viral Nation’s Business Manager and create apps in Meta for Developers as needed
Support the Operations Manager, Paid Media, in building documentation, client-facing guides, and internal knowledge bases regarding Ad Ops Processes
Guide clients through MMP setup and integration for app install campaigns (e.g., AppsFlyer, Adjust)
Collaborate with Mobile Ad Networks (e.g., Moloco, Unity, Ironsource) and DSP partners (e.g., StackAdapt, The Trade Desk, etc.) for paid media campaign onboarding
Stay current with industry trends and ad tech innovations, applying best practices to improve workflows
Manage time effectively and adhere to internal and client SLAs as well as with project timelines

Skills

Paid Social Ad Platforms

Facebook Business Manager

DSP Platforms

MMPs

Ad Account Management

Campaign Setup

Billing Setup

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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