Ad Operations Analyst at Match Group

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, Online Dating, MediaIndustries

Requirements

Minimum BA/BS degree from an accredited college or university
2-4 years of experience in digital ad operations
High level of proficiency with Google Ad Manager, Ad Exchange, and other digital advertising core technology
Familiar with tag vendors including CM360, DV, MOAT, IAS etc
Experience with troubleshooting tools such as Charles, Proxyman etc
Understanding of HTML, CSS, Flash or JavaScript
Excellent communication and organizational skills
Ability to meet deadlines and handle multiple tasks
Sharp problem-solving and troubleshooting skills
Excellent quantitative and analytical skills
Self-starter with the ability to work in a fast paced, startup environment

Responsibilities

Perform all aspects of traffic management for direct campaigns, including accurate and timely set up, testing, management and optimization of online display ad and video ad campaigns in Google Ad Manager
Perform QA for all campaigns prior to going live
Provide guidance to internal stakeholders regarding inventory management and best practices for ad performance
Provide technical support for sales and engineering teams to help troubleshoot problem creative
Develop optimization strategies on a campaign-by-campaign basis to maximize both delivery and advertiser performance
Ensure smooth delivery of campaigns by maintaining and distributing pacing reports
Work with product teams to implement and test new ad products/ad experiences
Provide excellent customer service to internal stakeholders and external partners
Establish, implement and maintain digital ad operations best practices
Monitor competitive landscape and stay educated on the new developments in digital ad operations

Skills

Google Ad Manager

Traffic Management

Ad Campaign Setup

QA Testing

Inventory Management

Ad Optimization

Pacing Reports

Troubleshooting

Problem-Solving

Analytical Skills

Digital Ad Operations

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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