Account Specialist, Influencer Marketing at Acceleration Partners

Dallas, Texas, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Influencer Marketing, AdvertisingIndustries

Requirements

Strong experience in developing and managing successful, KPI-driven influencer marketing campaigns for consumer products and/or services companies
Working knowledge of the overall partner marketing landscape, including affiliate
Ability to both develop comprehensive strategy and capably execute
Self-starter who can confidently plug into any challenging situation with ease
Ability to balance competing priorities well
Flexible, willing and able to pivot quickly
Excited to operate successfully in an “intrapreneurial” situation
History of working well with peers, quickly establishing relationships, and leading through influence

Responsibilities

Influencer Recruitment, Negotiating & Onboarding: Source new partnership opportunities and create influencer casting lists; vet opportunities for brand alignment, authenticity, and relevancy; conduct outreach to approved partners, negotiate participation; support influencers through onboarding with resources to streamline processes
Influencer Partnerships Management: Craft program-wide influencer communications and creator resources; guide influencers on content strategy and creation; develop content timelines and ensure adherence; collect content drafts and lead review process including FTC compliance; adjust content strategy and troubleshoot performance issues to optimize campaigns
Auditing, Reporting & Analysis: Audit program content for FTC regulations and brand guidelines compliance; ensure accurate tracking and regular sharing of content, placement insights, partner insights, and KPI progress with clients; perform analysis using social analytics and conversion metrics to identify trends and opportunities; provide data-backed recommendations and refine strategy; support creation of customized strategy plans, performance summaries, and hindsight presentations
Client Service & Communication: Provide superior client service, escalate issues or risks; deliver client outputs and communications to build trust
Drive campaign execution including influencer recruitment, managing partnerships, owning deliverables, tracking, and reporting
Drive strategy by analyzing campaign performance, identifying successes/challenges, and implementing measures to optimize programs towards goals
Work closely with manager and peers to maximize program effectiveness and create growth opportunities

Skills

Influencer Marketing

Campaign Execution

Influencer Recruitment

Influencer Negotiating

Influencer Onboarding

Campaign Tracking

Campaign Reporting

Performance Analysis

KPI Management

Partner Marketing

Affiliate Marketing

Strategy Development

Acceleration Partners

Global affiliate management and partnership marketing

About Acceleration Partners

Acceleration Partners specializes in affiliate management and partnership marketing, helping brands grow through strategic partnerships. They connect brands with potential buyers using various performance-based marketing strategies, including affiliate marketing, influencer marketing, performance public relations, content marketing, and B2B partnership marketing. Their business model is based on performance partnerships, meaning they earn money by achieving measurable results for their clients, such as increased sales or leads. What sets Acceleration Partners apart from competitors is their integrated approach and a dedicated team that focuses on creating unique solutions for complex marketing challenges. Their goal is to drive sustainable and scalable growth for their clients while staying ahead of industry trends and continuously improving their services.

Needham, AlabamaHeadquarters

2007Year Founded

$1.7MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Consulting, Consumer GoodsIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Paid Sabbatical Leave

Flexible Work Hours

Volunteer and Birthday Time Off

Wellness Program

Technology & Education Allowances

Focus Fridays

Donation Matching

Paid Vacation

Risks

Integration challenges from acquiring Influencer Response and Volt Agency may disrupt operations.

New leadership roles could lead to strategic shifts impacting company culture.

Partnership with Bravo Savings Network may expose them to competitive pressures in TM+ strategy.

Differentiation

Acceleration Partners excels in partnership marketing with a focus on performance-based strategies.

The company manages programs in 40+ countries for over 200 global brands.

Their acquisition of Influencer Response and Volt Agency enhances influencer marketing capabilities.

Upsides

The rise of micro-influencers offers higher engagement rates and authentic audience connections.

AI integration in marketing enhances data analysis for precise targeting and personalization.

Sustainability-focused marketing aligns with consumer preferences for environmentally responsible brands.

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