Account Executive, Paid Media at Zeno Group

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

1-3 years of paid media / digital experience
Experience buying programmatic display
Experience in SEM/PPC
Experience working with Facebook Ads Manager
Strong grasp of paid media & reporting platforms such as Facebook, Twitter, Instagram, Pinterest, Google, YouTube, Tik Tok, GA4, and Snapchat
Knowledge on GTM, Meta Events Manager etc. a plus
Google and/or Meta Blueprint certifications a plus
Ability to manage multiple projects with an eye for detail and collaborating with team members to execute and follow through
Possess an understanding of performance metrics and the ability to spot trends, highlight insights and recommendations moving forward
Strong organization, managing time effectively, managing multiple projects simultaneously and a bulldog mentality
Strong problem solver, proactive and solutions oriented

Responsibilities

Execute and optimize Digital campaigns including but not limited to paid social, display, OLV (online video) and SEM campaigns with fluid budget and aggressive back-end goals
Exhibit a solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace
Share responsibility reporting and help drive forward-thinking strategy
Understand social content strategy and ability to provide recommendations to ensure content resonates with target audiences
Understand nuances between various display and programmatic partners, can determine optimal partner/strategy for client goals, and negotiate rates
Building and managing client relationships
Presenting strategies, concepts
Helping to develop proposals and POVs on digital trends and mining strategic work and data

Skills

Paid Social

Programmatic Display

SEM

PPC

Facebook Ads Manager

Google Ads

GA4

GTM

Meta Events Manager

Performance Metrics

Campaign Optimization

OLV

Reporting Platforms

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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