Account Based Marketing Manager, DACH at Vercel

Munich, Bavaria, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

Highly motivated, curious, and results-oriented individual with a passion for driving growth
Willingness to travel frequently across the DACH region (around 30%)
5+ years of experience in field marketing and Demand Gen, with a focus on ABM strategies and pipeline generation
Experience marketing to an engineering audience or working within the devtools or cloud computing industry
Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly
Excellent project management skills, with the ability to manage multiple projects simultaneously
Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Deep understanding of Account-Based Marketing (ABM) strategies, funnel acceleration tactics, and marketing to an engineering audience (bottoms up and tops down motion)

Responsibilities

Design and implement full-stack Account-Based Marketing programs tailored to engage and convert target accounts. Collaborate with the Enterprise & Mid Market Sales Team to align strategies and achieve pipeline goals
Develop and execute funnel acceleration tactics based on data insights to expedite the buyer’s journey and drive conversion rates
Plan and execute a variety of events, including hosted, sponsored, and partner co-marketing events. Coordinate logistics, content, and promotional activities to ensure successful execution and lead generation
Utilize data analysis and reporting to inform marketing strategies, measure performance, and adjust tactics to optimize results. Familiarity with the demand generation funnel is essential
Work closely with sales, product, and other marketing teams to ensure alignment of strategies and messaging across all channels
Participate in events and meetings across the DACH region, with a significant amount of travel (around 30%) involved to support field marketing activities

Skills

Key technologies and capabilities for this role

Account-Based MarketingABMFunnel AccelerationEvent ManagementData AnalysisDemand GenerationMarketing to EngineersSales Collaboration

Questions & Answers

Common questions about this position

What salary can I expect for this Account Based Marketing Manager role?

This information is not specified in the job description.

Is this role remote or does it require working from an office in Germany?

This information is not specified in the job description.

What key skills and experience are required for this position?

Candidates need 5+ years in field marketing and Demand Gen with ABM focus, experience marketing to engineering audiences or in devtools/cloud, strong analytical skills, and excellent project management and communication abilities.

What is the travel requirement for this role?

The role involves a significant amount of travel around 30% across the DACH region to support field marketing activities, events, and meetings.

What makes a strong candidate for this ABM Manager position?

A highly motivated, results-oriented individual with 5+ years in field marketing/Demand Gen focused on ABM, experience with engineering audiences in devtools/cloud, strong analytics, project management, and cross-functional collaboration skills stands out.

Vercel

Platform for building and deploying web applications

About Vercel

Vercel provides a platform for developers and businesses to build, deploy, and manage modern web applications. Its services include tools that enhance image and video workflows using AI features like smart cropping and object detection. Vercel simplifies the complexities of serverless architecture, allowing for global content delivery without extra infrastructure. The company ensures high security and uptime with features such as automatic HTTPS and DDoS protection. Unlike competitors, Vercel focuses on a managed global rendering layer and offers a subscription-based model tailored to various client needs, from individual developers to large enterprises. The goal of Vercel is to empower developers to create efficient and secure web applications.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$547.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Health Insurance

Stock Options

Company Equity

Professional Development Budget

Unlimited Paid Time Off

Remote Work Options

Home Office Stipend

Risks

Increased competition in the cloud application platform space threatens Vercel's market share.

Rapid AI evolution may outpace Vercel's current offerings, risking competitive edge loss.

Reliance on a subscription model could be risky during economic downturns.

Differentiation

Vercel offers a managed global rendering layer for modern web applications.

The company provides advanced AI-powered tools for image and video optimization.

Vercel's platform supports full lifecycle media management with auto-tagging and access control.

Upsides

Vercel secured $250 million in Series E funding for growth and platform development.

The introduction of V0 enhances Vercel's offerings in AI-driven web development.

Recognition as a Visionary in Gartner's Magic Quadrant boosts Vercel's market position.

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