Brand Marketer
PhantomSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, MarketingIndustries
Requirements
The job requires a Bachelor's degree in marketing, business administration, communication, or a related field, with at least 8 years of experience in game industry marketing or brand management. Candidates should possess strong market analysis and strategic planning skills, the ability to execute projects efficiently, experience leading teams and collaborating across departments, and a solid understanding of content-based games and player culture. Fluency in business English and proficiency in other languages are also preferred.
Responsibilities
This role involves developing and implementing global distribution strategies for open-world games, including brand positioning, creating core differentiators and competitive advantages, and building long-term IP content and creative initiatives. The individual will lead global brand marketing campaigns, coordinating cross-departmental teams to execute plans and strategies, and monitoring marketing effectiveness. Furthermore, responsibilities include market research and analysis, team recruitment and development, and coordinating with global regional teams to ensure brand consistency and product alignment.
Skills
Market Analysis
Strategic Planning
Brand Management
Project Execution
Team Leadership
Collaboration
Content Marketing
Player Culture
Brand Positioning
Global Distribution
IP Development
Tencent
Internet platform for social, gaming, fintech
About Tencent
Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.
Key Metrics
Shenzhen, ChinaHeadquarters
1998Year Founded
$31.5MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries
10,001+Employees