[Remote] 2nd hire: 🚀 Performance Marketing at Kobo

United States

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

3-6 years of experience in performance marketing or user acquisition at a consumer startup (preferably consumer fintech)
Experience establishing and scaling paid advertising channels
Ability to run ads across multiple platforms (Social, Search, Display, CTV, Podcast, Direct Mail) and networks (Google, Apple, Meta, TikTok, DSP)
Knowledge of attribution methods and incrementality tests
Ability to work in a high-intensity role and handle shifting priorities
Experience with video editing and creative sourcing
Ability to work effectively with cross-functional teams (product, engineering, data science, design)

Responsibilities

Efficiently scale customer acquisition
Monitor and grow key performance indicators for user acquisition, customer activation, and customer lifetime value
Generate, source, edit, optimize, experiment with, and deploy creative to scale acquisition
Ship experiments and creative tests at a high velocity in collaboration with cross-functional partners
Establish foundational marketing processes and practices for scaling acquisition across existing and new channels
Work with minimal bureaucracy and have broad impact
Collaborate with a team to drive business growth and expansion

Kobo

Provides eReaders and digital reading apps

About Kobo

Rakuten Kobo Inc., a leading player in digital reading technology, provides a sophisticated ecosystem for seamless access to ebooks across various devices through its range of eReaders and Kobo App. This company is ideal for individuals passionate about transforming and enhancing the global reading experience, offering a highly collaborative environment that supports over 30 million users worldwide. Employees can thrive on opportunities to interact with cutting-edge technology while contributing to an expansive digital library that enriches both the accessibility and enjoyment of reading.

Toronto, CanadaHeadquarters

2009Year Founded

$395.9MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, EducationIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Health Insurance

Paid Sick Leave

401(k) Company Match

Commuter Benefits

Health Savings Account/Flexible Spending Account

Employee Discounts

Parental Leave

Professional Development Budget

Training Programs

Meal Benefits

Company Social Events

Risks

Increased competition from Amazon's Kindle Unlimited may attract Kobo's customers.

The rise of audiobook platforms like Audible may impact Kobo's e-book sales.

Free online reading platforms could reduce demand for Kobo's paid e-books.

Differentiation

Kobo supports multiple formats, including EPUB and PDF, unlike some competitors.

Kobo offers nearly 4 million titles in 68 languages, a diverse selection.

Kobo's platform synchronizes bookmarks across devices, enhancing user convenience.

Upsides

Audiobook integration could increase user engagement and revenue for Kobo.

Sustainability initiatives may attract environmentally conscious consumers to Kobo.

AI-powered personalization can enhance user experience and retention on Kobo's platform.

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