Creative & Design Lead at Autotrader.ca

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, SaaS, TechnologyIndustries

Requirements

Post-secondary education in Graphic Design, Visual Communication, or a related discipline
8+ years of professional experience in creative or design roles, ideally within a SaaS, B2B, or technology-focused organization
Proven experience leading design teams or large-scale creative initiatives
Project management skills to manage creative queue
Strong understanding of brand systems, storytelling, and design principles
Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro) and Figma
Familiarity with WordPress, Elementor, and digital content platforms
Excellent communication and presentation skills with the ability to influence across teams
Highly organized, detail-oriented, and adaptable in a fast-paced environment
Bilingual (French and English) is a plus but not required
A modern, thoughtful design sensibility grounded in clarity and creativity
A passion for developing visual storytelling

Responsibilities

Lead the creative strategy and design direction for brand and product marketing across AutoSync’s portfolio
Mentor and guide designers and videographers, providing creative feedback, inspiration, and leadership to help them do their best work
Manage and review creative deliverables — from concept to final production — ensuring excellence in design, tone, and brand alignment
Collaborate closely with Marketing, Product, and Sales teams to translate complex ideas into simple, powerful visual storytelling
Maintain and evolve the AutoSync brand system, ensuring visual consistency and alignment across all products and communications
Introduce and champion creative best practices, fostering a culture of collaboration and continuous improvement
Bring the AutoSync value story to life through impactful creative, applied across marketing, sales, and product touchpoints
Partner with internal stakeholders to understand creative requirements and deliver compelling, on-brand design solutions
Ensure all creative materials — digital ads, sales collateral, videos, event assets, or web content — are consistent, polished, and effective
Manage relationships with external agencies and creative partners, ensuring brand consistency and quality
Use performance insights to optimize creative for engagement, clarity, and conversion

Skills

Key technologies and capabilities for this role

Creative StrategyDesign LeadershipGraphic DesignBrand ManagementDesign SystemsDigital CampaignsVisual StorytellingProduct MarketingSales EnablementVideo Production

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

What are the key responsibilities of the Creative & Design Lead?

You will lead creative strategy and design direction, mentor designers and videographers, manage creative deliverables, collaborate with teams, maintain the brand system, and champion creative best practices.

What qualifications are required for this position?

Post-secondary education in Graphic Design or Visual is required (note: qualification appears truncated in the description).

What is the team environment like for this role?

This role is within a high-performing marketing organization in a fast-paced SaaS environment, involving collaboration with Marketing, Product, Sales teams, mentoring designers and videographers, and fostering a culture of collaboration and continuous improvement.

What kind of candidate excels in this Creative & Design Lead role?

A strategic, collaborative, and creative leader who thrives in fast-paced SaaS environments, excels at building scalable design systems, and is energized by creative leadership.

Autotrader.ca

Digital solutions for used car dealers

About Autotrader.ca

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, allowing dealers to focus on sales without being overwhelmed by complex tools. The company uses a subscription-based model for its services and also generates revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively while providing extensive customer service and resources.

Toronto, CanadaHeadquarters

1975Year Founded

ACQUISITIONCompany Stage

Automotive & Transportation, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Employee and Family Assistance Program

Gym Membership

Wellness Program

Conference Attendance Budget

Professional Development Budget

401(k) Company Match

Performance Bonus

Risks

Increased competition from AutoScout24's expanded services pressures Trader.ca to innovate.

AutoScout24's acquisition may lead to strategic shifts disrupting Trader.ca's operations.

Potential sale by Thoma Bravo could create uncertainty affecting morale and retention.

Differentiation

Trader.ca offers a comprehensive suite of digital solutions for car dealers.

The company emphasizes simplicity and effectiveness in its digital tools.

Trader.ca provides extensive customer service and product support resources.

Upsides

AI-driven personalization can enhance user experience and increase engagement.

AR integration allows users to visualize vehicles, improving satisfaction and reducing returns.

Subscription-based car ownership models align with Trader.ca's service model, offering expansion opportunities.

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