Performance Marketing - Media Buyer
ElevenLabsSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, EntertainmentIndustries
Requirements
Candidates should possess expertise in planning, executing, and optimizing high-budget video ad campaigns on YouTube, with a proven ability to manage monthly ad spends exceeding $100,000 and scale campaigns to drive conversions and exceptional ROI. They should demonstrate a strategic approach, a creative mindset, and a passion for innovation, thriving in fast-paced environments and excelling at managing multiple accounts with complex objectives. Strong analytical and data-driven skills are essential, along with the ability to collaborate effectively with creative, technical, and account teams.
Responsibilities
The YouTube Media Buyer will develop tailored strategies for various YouTube campaign types, including direct response, retargeting, and prospecting, optimizing budget allocation and conducting A/B testing of video creatives to maximize performance. They will set up and manage YouTube ad campaigns, monitor key metrics, and scale campaigns effectively while maintaining profitability. The role also involves collaborating with video producers and scriptwriters to create high-impact ad assets, delivering detailed performance reports, and conducting post-campaign analyses to inform future strategies. Furthermore, the Media Buyer will allocate budgets for sandbox testing and innovation, exploring emerging ad formats and messaging angles, and acting as a liaison between teams to ensure seamless campaign execution and communication.
Skills
YouTube advertising
Video campaign management
Targeting strategies
Bidding strategies
A/B testing
Data analysis
Creative collaboration
Audience segmentation
Emerging ad formats (e.g., Shorts, non-skippable)
Landed
Down payment assistance for educators' homeownership
About Landed
Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.
Key Metrics
San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees