YouTube Media Buyer

Position Overview

• Location Type: Remote
• Employment Type: Contract
• Salary: Not specified
• Job Type: YouTube Media Buyer
• Summary: We are seeking a skilled YouTube Media Buyer to plan, execute, and optimize high-budget video ad campaigns. The ideal candidate will manage monthly ad spends of $100,000+ and drive conversions with a strategic and data-driven approach.

Requirements

• Expertise in planning, executing, and optimizing YouTube video ad campaigns.
• Proven ability to scale campaigns and deliver exceptional ROI.
• Strategic approach to video advertising.
• Creative mindset and passion for innovation.
• Analytical and data-driven skills.
• Ability to manage multiple accounts with complex objectives.
• Strong collaboration and communication skills.

Responsibilities

• Campaign Strategy and Planning:
  • Collaborate with account strategists to understand client goals, target audiences, and KPIs.
  • Develop tailored strategies for direct response, retargeting, prospecting, video action, and awareness campaigns.
  • Optimize budget allocation across targeting, creative assets, and campaign objectives.
• Campaign Execution and Optimization:
  • Set up and manage YouTube ad campaigns using advanced targeting and bidding strategies.
  • Monitor key metrics such as CPV, CTR, conversion rates, and ROAS.
  • Conduct A/B testing of video creatives, formats, and CTAs.
  • Scale campaigns effectively while maintaining profitability.
• Sandbox Testing and Innovation:
  • Allocate 10% of budgets to test new strategies, creative approaches, and audience targeting techniques.
  • Experiment with emerging ad formats (e.g., YouTube Shorts, non-skippable ads).
  • Analyze results from sandbox tests and integrate winning strategies.
• Creative Collaboration:
  • Partner with video producers and scriptwriters to create high-impact ad assets.
  • Provide data-backed creative briefs.
  • Offer actionable feedback to optimize video performance.
• Performance Reporting and Analysis:
  • Deliver detailed reports on campaign performance.
  • Conduct post-campaign analyses to measure success.
  • Present performance updates to clients and internal stakeholders.
• Budget Management:
  • Strategically allocate and optimize ad spends exceeding $100,000 monthly.
  • Manage testing budgets and ensure alignment with campaign goals.
  • Forecast spending needs based on historical data and industry trends.
• Collaboration and Communication:
  • Act as a liaison between account managers, creative teams, and analytics experts.
  • Provide regular updates on campaign progress.

Application Instructions

• Not specified in the provided job description.

Company Information

• Not specified in the provided job description.