Werkstudent Marktforschung Analytics (m/w/d) at Nielsen

Frankfurt, Hessen, Germany

Nielsen Logo
Not SpecifiedCompensation
InternshipExperience Level
Part TimeJob Type
UnknownVisa
FMCG, Market ResearchIndustries

Requirements

  • Enrolled student, preferably in Business Administration or Social Sciences with focus on Market Research or Marketing
  • Fluent German and very good English skills in spoken and written form
  • Initial relevant practical experience desirable
  • Strong team spirit for working with diverse people
  • Confident handling of MS Office, especially Excel and PowerPoint
  • Affinity for digital systems
  • Personality shaped by organizational, analytical, and communicative skills

Responsibilities

  • Support the Consumer Panel Analytics Team with ad-hoc customer inquiries and recurring questions from FMCG customers
  • Take over project steering in collaboration with experienced consultants
  • Efficiently prepare analysis data and generate relevant insights for customers
  • Create result presentations for individual customer projects
  • Support experienced consultants in various sub-projects

Skills

Marktforschung
Analytics
Excel
PowerPoint
MS-Office
Market Research
Data Analysis
Project Management
Presentation Skills
German
English

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

Land your dream remote job 3x faster with AI