Web Marketing Manager
SaviyntSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
FinTech, AI, BankingIndustries
Requirements
- 7+ years of experience across web management, design, development, or related roles (inferred from incomplete "Must-Haves" section)
Responsibilities
- Own end-to-end development and management of Glia.com in Webflow
- Maintain site architecture, hosting, uptime, page speed, performance, and accessibility
- Ensure brand quality and consistency across all web surfaces
- Oversee technical infrastructure including domains, SSL, tracking, and integrations
- Translate brand, messaging, and content strategy into user-centered page layouts
- Create high-impact campaign pages, landing pages, and interactive activations in partnership with Brand and Content teams
- Partner closely with Creative and Product Marketing to evolve site layout patterns, component libraries, and visual direction
- Help create the end-to-end conversion optimization strategy for the website with data and analysis, from first visit and landing page engagement through lead capture, qualification, and pipeline progression to eliminate friction and find new opportunities
- Run A/B tests and experiments informed by funnel data, session insights, heatmaps, and performance metrics
- Build dashboards and share learnings with marketing and leadership on a weekly and monthly basis
- Implement and maintain on-page and technical SEO best practices
- Collaborate with an established SEO agency on recommendations, enhancements, and testing, especially reporting on how Glia surfaces in AI-assisted search environments, leveraging analytics, sentiment analysis, qualitative search testing, and emerging performance metrics to understand and improve digital discoverability
- Ensure Core Web Vitals performance standards are met or exceeded
- Support AEO and GEO initiatives by structuring content to perform well in AI-assisted search environments (e.g., Search Generative Experience, Gemini, Perplexity)
- Partner with Content, Brand, PMM, Paid Media, and Marketing Ops to align the website to campaign goals
- Work closely with Marketing Ops to ensure seamless Marketo tracking, form routing, and lead flows
- Coordinate project timelines, updates, and review cycles across teams
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What tools will I be using in this role?
You'll use Webflow for end-to-end development and management of Glia.com, and Figma for designing web experiences.
Is this a remote position?
This information is not specified in the job description.
What are the main responsibilities of the Web Manager role?
The role involves owning Glia.com in Webflow, designing user experiences with Figma, optimizing conversions through A/B tests and data analysis, and handling SEO and performance.
What is the company culture like at Glia?
Glia is certified as a Great Place to Work with 98% employee satisfaction, offering a high-autonomy role in a collaborative environment partnering with Brand, Content, Product Marketing, and Growth teams.
What makes a strong candidate for this position?
A strong candidate loves turning ideas into polished, high-performing digital experiences, has expertise in Webflow and Figma, and is energized by data-driven optimization and cross-team collaboration.
Glia
Digital customer service solutions for banks
About Glia
Glia provides digital customer service solutions specifically designed for financial institutions like banks and credit unions. Their platform includes various tools such as messaging, video, voice, and CoBrowsing, which allows customer service agents to interact with a customer's web browser in real-time. This technology enables financial institutions to engage with customers across multiple digital channels, allowing seamless transitions between chat, video calls, and voice calls without losing context. Glia's goal is to enhance customer service efficiency and user experience, ultimately improving customer satisfaction and loyalty. Unlike competitors, Glia focuses on the financial services sector, offering a tailored service that helps institutions modernize their customer interactions and increase online loan applications. By providing these tools as a service, Glia aims to help financial institutions deliver personalized support and boost customer retention.
New York City, New YorkHeadquarters
2012Year Founded
$147.8MTotal Funding
SERIES_DCompany Stage
AI & Machine Learning, Financial ServicesIndustries
201-500Employees
Benefits
Stock Options
Professional Development Budget
Risks
Rapid AI adoption could lead to increased competition from new entrants.
Financial institutions may develop in-house digital customer service solutions.
Increasing regulatory scrutiny on AI and data privacy could raise compliance costs.
Differentiation
Glia's ChannelLess® architecture allows seamless transitions between communication channels.
Quality AnalystGPT provides real-time insights into customer needs and trends.
Glia's AI-driven solutions enhance customer experience and operational efficiency.
Upsides
Increased demand for AI-driven customer service in the financial sector.
Growing trend of integrating AI with customer service platforms.
Expansion of digital banking services boosts demand for Glia's solutions.
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