VP Product Marketing at Contentsquare

London, England, United Kingdom

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Experience Analytics, SaaSIndustries

Requirements

Proven experience in product marketing within the technology industry
Strong public speaking skills with a track record of successful presentations
Experience working collaboratively with product teams and outbound sales teams
Demonstrated ability to create and execute product marketing strategies
Excellent communication and interpersonal skills
Ability to thrive in a fast-paced, dynamic environment
Proven ability to work with C-Suite executives

Responsibilities

Develop and refine product positioning and messaging to effectively communicate the value proposition of products to target audiences
Collaborate with product teams to understand key features and benefits, translating technical details into compelling and customer-centric messaging
Represent the company at industry events, conferences, and webinars
Showcase thought leadership through engaging and impactful public speaking engagements
Build and maintain a strong stage presence that aligns with the company's brand and values
Work closely with product managers and development teams to understand product roadmaps, features, and updates
Translate technical product information into customer-facing materials and messages
Partner with outbound sales and marketing teams to create effective sales enablement tools, collateral, and campaigns
Provide training and support to ensure the sales team is well-equipped to communicate product value propositions
Contribute to the development of product roadmaps based on market trends, customer feedback, and competitive analysis
Ensure alignment between marketing strategies and product development timelines
Engage with C-Suite executives to understand overall company strategy and goals
Present marketing plans, results, and recommendations to the leadership team
Collaborate with other executives to ensure marketing strategies align with overall business objectives

Skills

Key technologies and capabilities for this role

Product MarketingProduct PositioningMessagingPublic SpeakingC-Suite CollaborationCross-Functional CollaborationThought Leadership

Questions & Answers

Common questions about this position

What is the employment type for this VP Product Marketing role?

This is a full-time position.

Is this VP Product Marketing role remote or office-based?

This information is not specified in the job description.

What key skills are required for the Head of Product Marketing position?

The role requires a strong background in the technology industry, excellent public speaking skills, and a proven ability to work with C-Suite executives, along with skills in product positioning, messaging, and cross-functional collaboration.

What is the company culture like at Contentsquare?

Contentsquare aims to create an inclusive workplace where everyone learns and succeeds, built on a community of individuals who are daring, understanding, and deliberate.

What makes a strong candidate for this VP Product Marketing role?

A strong candidate has a technology industry background, excellent public speaking and stage presence, experience collaborating with product teams, sales teams, and C-Suite executives, and the ability to develop product positioning and contribute to roadmaps.

Contentsquare

Digital experience analytics and insights platform

About Contentsquare

Contentsquare provides digital experience analytics through an AI-powered platform that analyzes customer behaviors, feelings, and intentions across various online touchpoints. The platform collects data from over 1 million websites, allowing businesses to understand how customers interact with their digital content. This understanding helps companies improve their operations, build customer trust, and ensure that their services are secure, private, and accessible. Unlike many competitors, Contentsquare focuses on delivering deep insights that foster empathy towards customers, enabling brands to enhance customer satisfaction and adapt quickly to market changes. The goal of Contentsquare is to empower businesses to create meaningful customer experiences that drive growth and loyalty.

Paris, FranceHeadquarters

2012Year Founded

$1,257.4MTotal Funding

SERIES_FCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Opportunities for personal growth and career development

Competitive salaries

Generous health and retirement benefits

Excellent family care

Paid time off and flexible policies

Fun and ambitious work environment

Risks

Increased competition from emerging platforms may erode Contentsquare's market share.

The departure of key executives could lead to strategic instability.

Integration challenges with acquisitions like Heap may cause operational inefficiencies.

Differentiation

Contentsquare offers AI-powered insights into customer behaviors and feelings across all touchpoints.

The platform integrates four analytics domains: DXA, DEM, PA, and VoC.

Contentsquare's focus on privacy and accessibility builds strong customer trust.

Upsides

Contentsquare's new AI features enhance conversion, retention, and NPS improvements.

Strategic partnerships, like with TMG, expand Contentsquare's digital experience capabilities.

The rise of AI-driven personalization boosts demand for Contentsquare's analytics solutions.

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