VP, Product Marketing at Coupa Software

Los Angeles, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaS, Spend ManagementIndustries

Requirements

Strong storytelling, go-to-market, and leadership skills
Ability to work closely with Product, Demand Gen, and Sales teams to build integrated marketing strategies
Proven ability to execute strategically with a focus on measurable outcomes
Experience building and developing high-performing teams in a fast-growing SaaS company
Experience driving business transformation
Critical thinker and catalyst for change
Ability to spend time with customers to learn about their needs and challenges
Experience in procurement and finance personas, use cases, and value drivers

Responsibilities

Drive customer and revenue growth by strengthening market leadership with differentiated go-to-market strategies
Improve engagement with prospects, users, and buyers
Garner market insights to inform product strategy and sales execution
Build strong cross-functional partnerships with product, sales, solutions engineering, community, and marketing teams
Lead team to develop and drive key initiatives and cross-functional programs to increase revenue
Define and evangelize product value by crafting compelling positioning and messaging for procurement and finance
Deliver impactful presentations at live and virtual events
Develop and manage sales collateral and enablement materials
Deliver enablement programs in collaboration with the Enablement team for sales and customer success
Drive revenue growth, build pipeline, and increase adoption/retention by influencing product roadmap and GTM motions/campaigns
Provide insightful market and competitive intelligence for strategic decision-making
Engage directly with customers and prospects to support deals, early access programs, gather market insights, and identify ideal customers for references

Skills

Product Marketing

Go-to-Market Strategy

Storytelling

Leadership

Demand Generation

Sales Enablement

Market Insights

Customer Engagement

Revenue Growth

ARR

NRR

Analyst Relations

Coupa Software

Cloud-based spend management and procurement solutions

About Coupa Software

Coupa Software provides a cloud-based platform for spend management and procurement solutions. Its suite of tools helps businesses manage their expenditures by integrating procurement, invoicing, and expense management into one system. This integration reduces inefficiencies that occur when these processes are handled separately. Coupa serves a wide range of clients, from large enterprises to mid-sized companies, across various industries. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its tools, which can be scaled as needed. Coupa differentiates itself from competitors by offering a user-friendly interface that resembles online shopping, promoting high user adoption and satisfaction. The goal of Coupa Software is to help businesses control costs and improve financial efficiency through its comprehensive platform.

San Mateo, CaliforniaHeadquarters

2006Year Founded

$164.4MTotal Funding

IPOCompany Stage

Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Insurance Package

Family Support

Legal Assistance

Student Loan Assistance

Employee Assistance

Discounts

Risks

Rising AI model costs could impact Coupa's pricing strategy and competitiveness.

Increased competition from AI-integrated procurement solutions may challenge Coupa's market position.

Security and trust in digital payments require continuous enhancements to avoid reputational damage.

Differentiation

Coupa integrates procurement, invoicing, and expense management into a single cloud-based platform.

The company offers a user-friendly interface that mimics online shopping for high adoption rates.

Coupa's robust data set of over $7 trillion in spend enhances decision-making capabilities.

Upsides

AI-driven procurement solutions are gaining traction, enhancing efficiency and decision-making.

Coupa's focus on supply chain visibility earned it a 2024 Top Software & Tech Award.

The shift in procurement to a strategic growth lever aligns with Coupa's comprehensive solutions.

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