Director, Enterprise Marketing
ClioSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, TechnologyIndustries
Requirements
- 8+ years in B2B marketing with at least 3 years in a senior leadership role
- Deep experience in product marketing and brand strategy for enterprise SaaS
- Proven ability to scale marketing functions in VC/PE-backed growth-stage companies
- Strong understanding of technical buyers; ability to market complex products with clarity
- Experience leading content marketing, thought leadership, and/or strategic partnerships to build credibility
- Familiarity with ABM programs, demand generation, and marketing analytics
- Bonus: Experience in healthcare, life sciences, or with M&A and integration strategy
Responsibilities
- Own the marketing vision: Architect and execute a strategic marketing roadmap that supports H1's business objectives and revenue goals, with a strong emphasis on product marketing, narrative development, and brand positioning
- Lead Product Marketing: Translate technical features into customer-centric messaging. Work across Product, Sales, and Customer Success to drive go-to-market success and position H1 as a must-have solution for technical buyers
- Build the brand: Develop and evolve H1's brand strategy. Strengthen our market credibility through content, storytelling, partnerships, and third-party validation
- Scale the team: Build, lead, and develop a high-impact marketing organization. Set the bar for performance while fostering a culture of creativity, curiosity, and accountability
- Drive pipeline and demand: Own how marketing supports revenue—from campaigns to content to ABM strategies. Partner closely with sales leadership to generate and accelerate pipeline
- Measure what matters: Define and track KPIs to assess marketing effectiveness. Use data to continuously optimize programs, channels, and spend
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the VP, Marketing role?
Candidates should have led marketing at a B2B SaaS company through intense growth, ideally from early stage to >$50M ARR, or been the right-hand to the CMO. They need to be a product marketer at heart, scrappy and resourceful, a storyteller and strategist, lead with influence, and be data-informed.
What is the salary or compensation for this position?
This information is not specified in the job description.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the company culture like at H1?
H1 fosters a culture of creativity, curiosity, and accountability in its marketing team, which is 100% focused on understanding customer needs. The company emphasizes health equity, trust in healthcare, and harnessing data and AI for optimal patient outcomes.
What makes a strong candidate for this VP, Marketing role?
A strong candidate has led B2B SaaS marketing through hypergrowth, excels at product marketing by translating technical features into customer value, thrives in scrappy environments, builds brands through storytelling, leads teams with influence, and uses data to optimize.
H1
Healthcare data analytics and research solutions
About H1
H1.co operates in the healthcare technology sector, focusing on connecting healthcare professionals with research and insights. The company provides data-driven solutions that help clients, including healthcare professionals, life sciences companies, payors, and patients, make informed decisions. H1.co's products utilize healthcare data to offer insights for various applications such as clinical trial design and market access. Unlike many competitors, H1.co emphasizes the democratization of healthcare data and offers a free platform, H1 Connect, for accessing expert insights. The company's goal is to enhance the efficiency of healthcare delivery and research by providing accurate and comprehensive data.
New York City, New YorkHeadquarters
2017Year Founded
$181.9MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Biotechnology, HealthcareIndustries
201-500Employees
Risks
Integration of Ribbon Health may lead to data inconsistencies.
AI-driven platforms like GenosAI Pro risk biases in trial designs.
Global expansion through H1 Connect may face regulatory hurdles.
Differentiation
H1 offers a comprehensive healthcare platform connecting diverse stakeholders in real-time.
The company provides AI-enabled data analytics for strategic insights in life sciences.
H1's Trial Landscape platform enhances clinical trial diversity and efficiency.
Upsides
H1's acquisition of Ribbon Health strengthens its data management capabilities.
The partnership with CTI advances diversity and efficiency in clinical trials.
H1's inclusion in the New York Digital Health 100 highlights its innovation.
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