VP, Marketing at Supernal

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, AI, Revenue Cycle ManagementIndustries

Requirements

12+ years in B2B SaaS marketing, ideally with experience in healthcare, AI, automation, or complex enterprise buyers
Proven track record building a marketing function from 0 → 1 (or from early-stage to ~$20–50M ARR scale)
Deep experience with demand generation, product marketing, and narrative development
Metrics-driven operator who knows how to build systems, measure ROI, and scale repeatable growth
Exceptional written and verbal communicator with crisp, simple storytelling
Low-ego, high-speed builder who thrives in ambiguity and moves fast

Responsibilities

Build the SuperDial brand, positioning, and product messaging across all channels
Own the company narrative to differentiate in AI-driven RCM and healthcare automation
Create consistent, compelling messaging that resonates with revenue cycle leaders, MSOs, DSOs, and payers
Build a high-impact event strategy across conferences, trade shows, hosted events, and executive dinners
Project manage event selection, booth presence, budgets, speaking opportunities, and on-site execution
Develop pre-event outreach and post-event follow-up processes that drive measurable pipeline
Create event messaging, collateral, and demos aligned to target personas
Build a repeatable event playbook that integrates with demand gen and sales motions
Build and scale demand gen programs from scratch
Own pipeline creation, campaign strategy, and attribution
Partner with Sales to ensure high-quality pipeline that hits monthly and quarterly goals
Develop product positioning, competitive intelligence, and market segmentation frameworks
Lead launches for new features, product lines, and major releases
Build sales enablement assets that improve win rates and shorten cycles
Build the content engine: case studies, whitepapers, webinars, events, reports
Craft thought leadership that elevates SuperDial as the category-defining leader
Partner with CEO and CTO to shape external messaging
Stand up marketing stack, analytics, and reporting
Build dashboards and KPIs that tie marketing performance directly to revenue
Optimize funnel efficiency quarter over quarter
Hire and mentor a small but high-impact marketing team
Establish best-in-class processes across GTM
Serve as a strategic partner to Sales, Product, and executive leadership

Skills

Key technologies and capabilities for this role

Brand BuildingProduct MarketingDemand GenerationEvent MarketingContent MarketingGo-to-Market StrategyPipeline ManagementCompetitive IntelligenceSales EnablementThought LeadershipCampaign StrategyMarket SegmentationMessaging Development

Questions & Answers

Common questions about this position

What experience level is required for the VP of Marketing role?

The role requires 12+ years in B2B SaaS marketing, ideally with experience in healthcare, AI, automation, or complex enterprise buyers, and a proven track record building a marketing function from 0 to 1 or scaling to $20–50M ARR.

Is this a remote position or onsite?

This is an onsite position.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What will the VP of Marketing be building in terms of team and processes?

You will hire and mentor a small but high-impact marketing team, establish best-in-class processes across GTM, and serve as a strategic partner to Sales, Product, and executive leadership.

What makes a strong candidate for this VP of Marketing position?

A strong candidate is a metrics-driven operator with deep experience in demand generation, product marketing, and narrative development, who is an exceptional communicator, low-ego, high-speed builder thriving in ambiguity.

Supernal

Develops electric vertical takeoff aircraft

About Supernal

Supernal focuses on transforming urban transportation through the development of electric Vertical Takeoff and Landing (eVTOL) vehicles. These electric aircraft are designed to take off and land vertically, providing a zero-carbon and efficient transportation option for cities. Supernal targets urban planners, city governments, and private transportation companies, offering solutions to reduce ground traffic congestion and carbon emissions. Their business model includes the development, production, and operation of eVTOLs, generating revenue through sales, leasing, and support services like maintenance and fleet management. Based in Irvine, California, Supernal emphasizes safety and customer needs, with their eVTOL model, the S-A2, featuring eight tilting rotors to address engineering challenges. The company aims to set a high standard for advanced air mobility and believes in the importance of collaboration within the community to achieve success.

Washington, District of ColumbiaHeadquarters

2020Year Founded

VENTURE_UNKNOWNCompany Stage

Automotive & Transportation, Government & Public Sector, EnergyIndustries

201-500Employees

Benefits

Performance Bonus

Risks

Relocation to Irvine may disrupt operations and employee productivity temporarily.

Competition from Lilium threatens Supernal's market share in the U.S.

Geopolitical challenges may affect Supernal's expansion in Asia and Europe.

Differentiation

Supernal focuses on zero-carbon eVTOLs for urban air mobility, unlike many competitors.

The S-A2 features unique eight tilting rotors, solving multiple engineering challenges.

Supernal collaborates with Hyundai for advanced design and manufacturing expertise.

Upsides

Partnerships with Blade and Sigma enhance Supernal's market reach and operational capabilities.

FAA's regulatory frameworks could accelerate Supernal's commercial deployment by 2028.

Advancements in battery technology improve S-A2's range and charging efficiency.

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