VP, Global Head of DTC at Harry's

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

CPG, Consumer Goods, Grooming, Direct-to-ConsumerIndustries

Requirements

Seasoned ecommerce/DTC executive experience
Ability to lead leaders, including DTC heads for each brand
Experience inspiring and managing a global team spanning UX, marketing, engineering, supply chain/distribution, and customer service
Capability to serve as a senior member of the company, accountable for business results across all four brands (Harry’s, Flamingo, Mando, Lume)
Skills to represent digital commerce at the highest levels of the organization

Responsibilities

Define the Multi-Brand DTC Strategy: Build and execute a global strategy that scales DTC across Harry’s, Flamingo, Mando, and Lume while respecting their unique positioning and customer bases
Deliver Across Portfolios: Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals
Lead & Develop Senior Leaders

Skills

DTC

Digital Commerce

E-commerce

Omnichannel

Customer Experience

Product Innovation

Digital Strategy

Brand Management

Harry's

Consumer packaged goods focusing on shaving products

About Harry's

Harry's Inc. focuses on creating consumer packaged goods, starting with shaving products and expanding into other categories like personal care. Their products are designed to meet the specific needs of consumers, ensuring quality and satisfaction. The company operates through direct-to-consumer sales and retail partnerships, making their products accessible to a wide audience in the U.S., U.K., and Germany. What sets Harry's apart from competitors is their commitment to social responsibility, dedicating 1% of sales to support nonprofit initiatives. Their goal is to foster customer loyalty by providing high-quality products while also making a positive impact on communities.

New York City, New YorkHeadquarters

2013Year Founded

$461.7MTotal Funding

ACQUISITIONCompany Stage

Consulting, Consumer GoodsIndustries

501-1,000Employees

Benefits

Medical, dental, and vision coverage

Wellness reimbursement and incentives

401(k) matching

Flexible spending accounts

Flexible PTO policy

Parental leave

Risks

Conservative backlash over Trevor Project partnership may affect brand perception.

IPO filing could increase scrutiny and pressure from investors.

Lume acquisition may face integration challenges affecting company performance.

Differentiation

Harry's designs and manufactures its own line of razors and blades.

The company offers both a-la-carte and subscription models for its products.

Harry's operates Harry's Labs for mergers and acquisitions to drive innovation.

Upsides

Subscription models in CPG are growing, benefiting Harry's subscription services.

Eco-friendly grooming products trend offers expansion opportunities for Harry's.

Mental health awareness aligns with Harry's BetterHelp partnership, boosting brand loyalty.

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