VP, Global Communications at Via

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Transportation, Mobility, GovTechIndustries

Requirements

Bold, strategic communicator with experience shaping the voice of a company breaking into or creating a new category (e.g., AI, healthtech, proptech)
Deep expertise in media relations, storytelling, and brand building, with time spent both in-house and at top-tier agencies
Big-picture thinker who knows how to use communications as a lever for growth, influence, and impact
Experienced working in fast-paced, ambiguous environments
Skilled at translating complex data into compelling, human-led stories
Executive presence, with proven experience advising and collaborating with CEOs and senior leaders
Passionate about cities, communities, and the systems that connect them

Responsibilities

Define and drive Via’s global PR and communications strategy to strengthen our brand and leadership position in the gov tech and mobility landscape
Partner with the CEO and CMO to shape thought leadership narratives that spark global conversations about the future of transit and Via’s role within it
Craft messaging that balances product storytelling with category creation—helping audiences understand both what we do and why it matters
Lead social media, content marketing, and earned media, turning data and insights into powerful, human-centric stories
Build and maintain strong relationships with journalists across tier-one business and tech press, as well as regional and city-focused outlets
Serve as a trusted advisor to C-level executives, aligning communications strategies with broader business goals
Engage and activate diverse stakeholders—including policymakers, city officials, and influencers—to create momentum for Via’s mission
Mentor and manage a team, collaborating cross-functionally with marketing, product, policy, corporate communications, and business development

Skills

Key technologies and capabilities for this role

PR StrategyCommunications StrategyThought LeadershipSocial MediaContent MarketingEarned MediaJournalist RelationsStakeholder EngagementTeam Management

Questions & Answers

Common questions about this position

What is the salary range for the VP, Global Communications role?

The salary range is $230,000–$270,000, determined by the candidate’s experience, knowledge, and skills. This does not include equity or variable pay where applicable.

What benefits are offered for this position?

Via offers a generous and comprehensive benefits package, including free medical plans and 401K matching.

Is this role remote or based in an office?

This role is based in New York City.

What key skills and experience are required for this role?

Candidates need bold strategic communication skills with experience shaping a company's voice in new categories, deep expertise in media relations, storytelling, and brand building (in-house and agency), executive presence advising C-level leaders, and ability to work in fast-paced environments while translating data into human stories.

What does the team structure look like for this position?

You’ll directly manage a small, high-performing team while working closely with senior leaders, reporting to the Chief Marketing Officer, and collaborating cross-functionally with marketing, product, policy, corporate communications, and business development.

Via

Digital transportation solutions and network optimization

About Via

Via improves transportation systems by creating efficient digital networks for various clients, including urban and rural residents, corporate employees, students, and patients. Their TransitTech technology offers flexible mobility solutions that enhance convenience and efficiency while reducing costs, especially in student transit. Via also provides planning and scheduling services through their Remix platform, along with the Citymapper for Cities app, which offers insights to strengthen transit networks. The company's goal is to leverage digital technology to enhance transportation efficiency and improve the overall rider experience.

New York City, New YorkHeadquarters

2012Year Founded

$862.9MTotal Funding

LATE_VCCompany Stage

Automotive & Transportation, Consulting, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive salaries and equity packages.

Health and wellness benefits.

Local volunteer opportunities.

Support for all new parents.

Learning opportunities through our Via-Versity.

Employee Resource Groups.

Risks

Increased competition from AI-integrated transit solutions could challenge Via's market position.

Potential regulatory scrutiny may complicate Via's acquisition of Citymapper.

Expansion in underserved zones may face logistical challenges or community pushback.

Differentiation

Via transforms rigid transit systems into dynamic, on-demand networks.

Via's TransitTech serves diverse clients, from urban dwellers to rural residents.

Via's Citymapper for Cities app provides comprehensive passenger insights.

Upsides

Via's partnership with King County Metro addresses first- and last-mile transit needs.

Microtransit pilot programs with Summit County highlight Via's innovative solutions.

Via's potential acquisition of Citymapper could enhance its Mobility as a Service offerings.

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