VP, Club - Beverage at Nutrafol

Seattle, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beverage, Health and Wellness, Consumer GoodsIndustries

Requirements

10+ years of experience calling on FDMC chains, managing emerging/growth brands and leading teams
3+ years of experience calling on National Club Retailers (Sam’s, Costco, BJs)
Experience leading high growth beverage brands
Bachelor’s degree, preferred
Deep understanding of Club channel; pricing, positioning, channel competitive dynamic, operations
Beverage experience in Club channel a plus
DSD Beverage experience in Club channel a plus
2+ years of managing national broker teams
High IRI and Syndicated data usage knowledge

Responsibilities

In partnership with Commercial Strategy, develop and execute a comprehensive club channel sales strategy that maximizes distribution revenue and profit
Cultivate and maintain effective business relationships with top club retail partners (Sam’s, Costco, BJs etc) through joint business planning, pricing, promotion and category management
Plan out monthly, quarterly, and yearly price, package and promotion planning with each assigned Retailer. Adjust as necessary to maximize ROI
Utilize sales data, channel insights, and category data to identify opportunities to meet and exceed annual goals
Work cross-functionally with Keurig Dr Pepper National Account team members
Align with Commercial Strategy and Supply Chain to ensure correct planning and forecasting for all assigned accounts
Work directly with Shopper Marketing to develop conversion tactics and specific programming by channel and customer
Work with DSD team to ensure all monthly promotional activity is being leveraged and executed (90% + level)
Manage budgets, trade spend, and pricing architecture to deliver profitable growth
Build, coach, and inspire a high-performing sales team to deliver best-in-class customer engagement and results

Skills

Club Channel Management

Costco

Sam’s Club

Revenue Growth

Profitability

Customer Partnerships

Strategic Planning

Cross-Functional Collaboration

National Accounts

Commercial Strategy

RGM

DSD

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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