Head of Corporate Strategy
UpworkSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Influencer Marketing, Marketing TechnologyIndustries
Requirements
- Senior leadership experience in scaling strategic excellence in influencer and social media marketing
- Ability to lead and mentor a team of Strategists, including Associate Directors and Senior Strategists
- Expertise in defining and evolving strategic frameworks, playbooks, and benchmarks for influencer and social marketing across industries and platforms
- Proficiency in guiding outcome-driven strategies for top-tier client accounts and high-stakes new business opportunities
- Skill in translating market trends and client performance insights into scalable best practices
- Experience providing executive-level support on client engagements, including strategy workshops, business reviews, and marketing transformation plans
- Strong partnership skills with Sales, Customer Success, and Services teams to build winning proposals and strategies driving revenue outcomes
- Ability to leverage data and performance metrics (CPE, CPM, ER, ROI) to inform and optimize client strategies
- Capability to recruit, lead, mentor, prioritize, conduct performance reviews, and resource teams across client portfolios and new business
- Experience collaborating with cross-functional leaders in Product, Data, and Marketing to align strategy with business objectives
- Senior leadership presence to represent the Strategy function internally and externally, modeling values of fearless honesty, customer obsession, and innate curiosity
- Ability to champion innovation, accountability, and collaboration within the team and company
- Participation in company-wide planning and growth discussions
- Knowledge of social platform changes, creator economy trends, and performance marketing innovations
- Experience leading internal education to upskill GTM teams on emerging strategies and tools
Responsibilities
- Define and evolve Later’s strategic frameworks, playbooks, and benchmarks for influencer and social marketing across industries and platforms
- Guide outcome-driven strategies for top-tier client accounts and high-stakes new business opportunities
- Translate insights from market trends and client performance into scalable strategic best practices
- Provide executive-level support on client engagements, including strategy workshops, business reviews, and marketing transformation plans
- Partner with Sales, Customer Success, and Services teams to build winning proposals and strategies that drive measurable revenue outcomes
- Leverage data and performance metrics (CPE, CPM, ER, ROI) to inform client strategies and optimize results
- Recruit, lead, and mentor a high-performing team of Strategists across levels, ensuring alignment, growth, and accountability
- Lead prioritization, performance reviews, and resourcing across client portfolios and new business opportunities
- Collaborate with cross-functional leaders in Product, Data, and Marketing to align client strategy with business objectives
- Represent the Strategy function as a senior leader internally and externally, modeling Later’s values of fearless honesty, customer obsession, and innate curiosity
- Champion a culture of innovation, accountability, and collaboration within the Strategy team and across the company
- Act as a key voice in company-wide planning and growth discussions
- Stay at the forefront of social platform changes, creator economy trends, and performance marketing innovations
- Lead internal education to upskill Later’s GTM teams on emerging strategies and tools
Skills
Influencer Marketing
Social Media Marketing
Client Strategy
Team Leadership
Strategic Planning
Marketing Frameworks
Sales Collaboration
Account Management
Product Strategy
Marketing Leadership
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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