VMC/Field Marketing Associate at Skechers

Mississauga, Ontario, Canada

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Footwear, Apparel, MarketingIndustries

Requirements

University or college diploma in a related field
Minimum 2-5 years of experience in a related role
Ability to elevate the perception of our corporate brand and our company
Strong attention to detail, accuracy and execution
Ability to be adaptable and make immediate decisions in a fast-paced environment
Ability to prioritize workload through time management
Strong written and verbal communication
Strong presentation skills
Solid working knowledge of MS Office, PowerPoint, Word and Excel
Able to travel and maintain flexible schedule, including weekends
Dynamic, driven and achievement oriented
Overtime as required
Able to lift 20 lbs. or more during fixture moves
Knowledge of the sports world, particularly in Running, Basketball, Soccer, Pickleball, Tennis and Golf
Shoe lover

Responsibilities

Build strong relationships with sales associates working at key wholesale accounts to ensure that Skechers footwear and apparel displays are well-maintained and meet corporate standards
Establish close working relationship with Skechers Sales Representatives and Managers to plan key account store visits
Work consistently with each door to strengthen and develop their knowledge of Skechers in all categories of the business to maintain brand identity
Educate sales staff through strategic product presentations and marketing techniques to ensure all goals are met
Review brand positioning based on traffic levels and visibility
Collaborate with partnering retailers on product placement in window and product displays
Coordinate marketing and POP roll out initiatives and execute to ensure deadlines are met throughout the region
Confirm all new price changes are appropriately marked and strategically merchandised on the selling floor to increase ROI
Communicate visual merchandising direction and company standards to wholesale partners
Collaborate with multiple departments and support concept development which includes research, pricing and final execution of creative brand vision
Coordinate all events within the territory including trade shows, trunk shows, B2B and all Skechers Performance activations. Duties include on-site set-up and teardown
Provide all visual materials and partner with accounts during events to ensure display requirements are met
Determine location, activities, and standards for events, while assisting with selling, promoting, merchandising and presenting all divisions during events
Assist in planning and coordinating events, from ideation to execution
Partner with the Public Relations team and Retail partners on special in-store events and launches
Prepare event recaps for management review
Capable of building and evolving cross-functional team relationships in a continuous effort to encourage teamwork and collaboration
Build brand awareness and elevate perception of all Skechers Performance brands with a focus on Running, Basketball, Soccer, Pickleball, Tennis and Golf
Present Skechers Performance brand overview to key account buying groups
Generate sales leads with independent Performance accounts
Understanding of competitors and their product subsets as it relates to Technical Performance categories
Other duties as assigned