Vice President of Marketing - Year Round at Altera

Park City, Utah, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Hospitality, Ski Resort, TourismIndustries

Requirements

Experience serving as a key member of a resort’s senior leadership team
Ability to shape long-term vision, brand position, and strategic growth
Expertise in providing direction and leadership for marketing strategies, communications, community engagement, events, sponsorships, and guest experience research
Knowledge of alignment with organizational priorities, Alterra Mountain Company strategies, and exceptional guest service standards
Proficiency in integrating data-driven insights, industry trends, process enhancements, and competitive intelligence into marketing and strategic planning
Skills in championing cross-departmental collaboration

Responsibilities

Partner with the President, Senior Leadership Team (SLT), and Alterra Mountain Company to define and advance the resort’s long-term strategic direction
Lead the development of a comprehensive, multi-year marketing and communication strategy designed to support guest growth, brand strength, business goals, and revenue performance
Integrate data-driven insights, industry trends, process enhancements, and competitive intelligence into Deer Valley marketing and strategic planning
Champion cross-departmental collaboration, ensuring alignment between marketing, resort business units, and partners across Alterra
Provide executive oversight of brand positioning, creative direction, messaging, and content strategy to ensure a cohesive and compelling Deer Valley brand
Oversee development and execution of annual marketing plans, campaigns, and activations across paid, earned, owned, and shared channels
Partner with Retail leadership to develop and curate product offerings that reflect, reinforce, and elevate the Deer Valley brand
Provide executive oversight on all external communications, media relations, public relations, and crisis communications to protect and enhance the Deer Valley brand
Partner with the Director of Communications (DOC) on all internal communications strategies to strengthen organizational culture, increase transparency, and support staff engagement across the resort
Oversee the guest feedback system to include platform management, monitoring, reporting and insights, and response consistency frameworks to ensure timely, accurate, and brand-aligned communication with guests
Lead community engagement initiatives, nonprofit partnerships, and community giving programs to ensure Deer Valley remains an active, responsible, and well-regarded community partner
Represent the resort on local boards, committees, and stakeholder groups, fostering collaboration and community goodwill
Provide executive oversight of the resort’s event strategy, including large-scale activations, community events, partner initiatives, and on-mountain experiences

Skills

Key technologies and capabilities for this role

Marketing StrategyBrand PositioningStrategic LeadershipCommunicationsCommunity EngagementEvents ManagementSponsorshipsGuest Experience Research

Questions & Answers

Common questions about this position

What benefits are offered to employees at Deer Valley Resort?

Benefits include ski perks such as Deer Valley season passes and free skiing at other Alterra Resorts, friends and family ski discounts, free staff ski lessons, subsidized meals, subsidized housing for seasonal staff, discounts at local businesses, healthcare options, and a 401k plan with company match.

Is this a remote position or does it require on-site work?

This information is not specified in the job description.

What are the key responsibilities that show required skills for this role?

The role requires strategic leadership in marketing and growth, oversight of brand management and communications, and championing cross-departmental collaboration, along with integrating data-driven insights and industry trends.

What is the company culture like at Deer Valley Resort?

The company fosters a diverse workforce where everyone feels welcome, appreciated, and valued, with a strong sense of family as evidenced by over 1,100 staff members celebrating their fifth season or more last year.

What makes a strong candidate for the Vice President of Marketing role?

A strong candidate will have executive-level experience in strategic marketing leadership, brand management, communications, and cross-functional collaboration within the hospitality or resort industry.

Altera

Develops digital human agents for AI

About Altera

Altera develops digital human agents that mimic human traits like empathy, friendship, and fun. Their primary product allows users to interact with an AI agent while playing Minecraft, creating a friendly and engaging experience. Altera's agents are designed to be interoperable and capable of long-term autonomy, making them suitable for both individual users and businesses. Unlike many competitors, Altera focuses on advancing research and scaling technology to deliver unique, human-like AI products. The company's goal is to redefine AI agents, enhancing their versatility and human-like qualities.

San Francisco, CaliforniaHeadquarters

2023Year Founded

$10.7MTotal Funding

SEEDCompany Stage

Consumer Software, AI & Machine LearningIndustries

11-50Employees

Risks

Priest-led cults in Altera's Minecraft simulation may cause ethical concerns.

Managing 1,000 autonomous AI agents poses safety and ethical challenges.

Creating believable digital humans may lead to misuse in deceptive AI applications.

Differentiation

Altera specializes in digital human agents with traits like empathy and friendship.

Their first product offers a unique Minecraft experience with interactive AI agents.

Altera's focus on human-like AI agents sets them apart in the AI sector.

Upsides

Altera raised $9M in May 2024, showing strong investor confidence.

AI-driven gaming experiences are gaining popularity, benefiting Altera's Minecraft product.

The rise of AI companions in mental health indicates a market for empathetic agents.

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