Vice President, Health & Wellness at Zeno Group

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Pharmaceuticals, Biotechnology, Consumer HealthIndustries

Requirements

8+ years of experience in PR inclusive of agency experience
Bachelor’s degree
Demonstrated success in strategically leading clients in the healthcare/health and wellness space; experience within the regulated Canadian pharmaceutical industry strongly preferred (i.e., knowledge and experience with ASC, PAAB)
Excellent communication skills, demonstrating the qualities of charismatic, compelling, credible, and authentic to internal and external audiences
Excellent written, verbal, and interpersonal communication skills
Highly organized, with the ability to manage shifting priorities and operate at a fast pace
History of success leading teams and developing talent
Excellent presentation skills, with proven success in developing strategic plans and compelling decks as well as having an excellent presence in the room (both in-person and virtual) in support of winning new business
Prior experience with large-scale national campaigns highly preferred; integrated marketing background also strongly desired
Demonstrated business acumen and a proven track record of sound budget stewardship
In addition to Canadian expertise, experience in other markets outside of Canada (i.e., US, Europe, UK) is desired
Proficiency in MS Office, advanced proficiency in PowerPoint

Responsibilities

Balance thinking and doing, nurture great talent, and champion collective wins
Demonstrate advanced strategic thinking capability, supporting recommendations and counsel with substantive arguments
Demonstrate an entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
Lead and inspire high-performing teams, fostering a culture of growth, collaboration, and accountability
Develop and deliver outstanding PR strategies while serving as a trusted client counselor and results driver
Personify the Zeno values structure. Savvy communicator and presenter
Communicate and present with clarity and confidence to influence stakeholders and elevate client narratives
Develop and manage client budgets with accountability for accurate forecasting, efficient resource allocation, and proactive overservice monitoring to ensure profitability and contract compliance
Secure, maintain and grow business, while serving as a trusted counselor to clients
Develop a comprehensive understanding of clients – their business, products, markets, and industry influencers – and convey this knowledge credibly to members of the account team
Lead accounts servicing global, North American and niche brands while also serving as a resource to account teams
Contribute significantly to the performance and revenue of Zeno Canada by partnering with the SVP, Health & Wellness in support of the development of new business opportunities and the organic growth of existing client relationships

Skills

Key technologies and capabilities for this role

Public RelationsStrategic PlanningClient ManagementTeam LeadershipBudget ManagementBusiness DevelopmentPublic SpeakingForecastingAccount ManagementPR Strategy

Questions & Answers

Common questions about this position

What experience is required for the Vice President, Health & Wellness role?

Candidates need 8+ years of PR experience including agency experience, a Bachelor’s degree, and demonstrated success leading clients in healthcare/health and wellness, with strong preference for regulated Canadian pharmaceutical industry experience (ASC, PAAB). Excellent communication, presentation skills, team leadership, and business acumen are also required.

What are the key responsibilities of this position?

Responsibilities include securing and growing business, leading high-performing teams, developing PR strategies, serving as a trusted client counselor, managing budgets, and contributing to new business development and office culture.

Is this role remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does Zeno Group value in this VP role?

Zeno values advanced strategic thinking, entrepreneurial spirit, strong leadership, collaboration, accountability, and personifying Zeno values, while fostering growth and championing collective wins.

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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