User Acquisition Creative Strategist

India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Candidates must have over 5 years of experience in a creative strategy role, ideally within an agency or in-house marketing team, with a proven history of creating successful performance marketing campaigns. A strong grasp of marketing principles, brand strategy, and consumer behavior is essential, along with excellent communication, presentation, and interpersonal skills. Proficiency in creative research tools, project management software like Jira, and marketing analytics platforms such as Google Analytics, Adjust, Looker, and Excel is required. An interest in global customer insights is also necessary.

Responsibilities

The User Acquisition Creative Strategist will develop and pitch creative concepts for paid media and ASO, selecting and collaborating with vendors and artists to refine these concepts for maximum success. They will brief internal artists and external vendors on creative execution, ensuring timely feedback, revisions, and delivery of assets. This role involves working with User Acquisition Managers on testing schedules and campaign structures to optimize creative performance and collaborating with Data Analysts to generate comprehensive creative reports, translating data into actionable insights for vendors and artists. Additionally, the strategist will analyze market trends, competitor strategies, and consumer insights to identify creative opportunities across various channels.

Skills

User Acquisition

Creative Strategy

Performance Marketing

ASO (App Store Optimization)

Creative Metrics

Project Management

FinTech

Tala

Digital wallet and lending platform for underserved

About Tala

Tala operates as a digital wallet and lending platform that focuses on providing financial services to individuals who are often overlooked by traditional banks. The platform uses artificial intelligence and machine learning to create a personalized financial experience for its users. Customers can access instant credit, transfer money easily, and pay bills all through a single app. Tala's unique data tools allow it to serve a diverse range of customers, including those without access to conventional banking. The company generates revenue through interest and fees on the credit it offers, as well as transaction fees for money transfers and bill payments. Operating in multiple countries across three continents, Tala adapts its services to different markets while aiming to enhance the financial well-being of its users by providing tailored credit lines and financial advice.

Santa Monica, CaliforniaHeadquarters

2011Year Founded

$341.1MTotal Funding

DEBTCompany Stage

Fintech, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Remote Work Options

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Risks

Increased competition from Stripe in crypto payments could challenge Tala's market position.

Keytom's launch may attract Tala's crypto-interested customer base, reducing market share.

Apple's NFC chip decision could lead to more competition in the digital wallet space.

Differentiation

Tala uses AI to offer personalized financial experiences to underserved individuals.

The company provides instant credit and expansive bill payment options via a single app.

Tala's proprietary data tools enable services for those without traditional banking access.

Upsides

Integration of stablecoin payments could enhance Tala's transaction speed and cost-effectiveness.

Apple's NFC chip opening may allow Tala to offer more seamless payment options.

Equifax's AI advancements highlight potential for Tala to improve its credit scoring systems.

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