[Remote] User Acquisition Creative Strategist at Tala

India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Skills

Key technologies and capabilities for this role

User AcquisitionCreative StrategyPerformance MarketingASO (App Store Optimization)Creative MetricsProject ManagementFinTech

Questions & Answers

Common questions about this position

Is this a remote position?

Tala has a remote-first approach with offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.

What is the salary for this role?

This information is not specified in the job description.

What skills are required for the Creative Strategist role?

The role requires a strong understanding of user acquisition and ASO creative metrics, a passion for working with creatives, and strong project management skills. Additional needs include 5+ years of experience (exact details cut off), plus abilities in creative ideation, execution, testing, reporting, and market intelligence.

What is the company culture like at Tala?

Tala has a global working culture with a remote-first approach, emphasizing an entrepreneurial spirit, passion for the mission to serve the Global Majority, and collaboration with cross-functional teams across multiple countries.

What makes a strong candidate for this position?

Strong candidates will have an entrepreneurial spirit, passion for Tala's mission, experience in user acquisition and ASO creatives, and the ability to collaborate cross-functionally while managing global creative projects.

Tala

Digital wallet and lending platform for underserved

About Tala

Tala operates as a digital wallet and lending platform that focuses on providing financial services to individuals who are often overlooked by traditional banks. The platform uses artificial intelligence and machine learning to create a personalized financial experience for its users. Customers can access instant credit, transfer money easily, and pay bills all through a single app. Tala's unique data tools allow it to serve a diverse range of customers, including those without access to conventional banking. The company generates revenue through interest and fees on the credit it offers, as well as transaction fees for money transfers and bill payments. Operating in multiple countries across three continents, Tala adapts its services to different markets while aiming to enhance the financial well-being of its users by providing tailored credit lines and financial advice.

Santa Monica, CaliforniaHeadquarters

2011Year Founded

$341.1MTotal Funding

DEBTCompany Stage

Fintech, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Remote Work Options

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Risks

Increased competition from Stripe in crypto payments could challenge Tala's market position.

Keytom's launch may attract Tala's crypto-interested customer base, reducing market share.

Apple's NFC chip decision could lead to more competition in the digital wallet space.

Differentiation

Tala uses AI to offer personalized financial experiences to underserved individuals.

The company provides instant credit and expansive bill payment options via a single app.

Tala's proprietary data tools enable services for those without traditional banking access.

Upsides

Integration of stablecoin payments could enhance Tala's transaction speed and cost-effectiveness.

Apple's NFC chip opening may allow Tala to offer more seamless payment options.

Equifax's AI advancements highlight potential for Tala to improve its credit scoring systems.

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