Senior Manager, Events Marketing
EvenUp$80,000 - $120,000/year
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail Media, Marketing, AdvertisingIndustries
Requirements
- 10+ years in Industry Marketing, event strategy, or large-scale event production
- Proven success leading executive-level and client-facing events
- Experience in media, advertising, retail media, or technology
- Ability to translate business insights into compelling experience-led strategies
- Strong vendor and budget management capabilities
- Exceptional storytelling, communication, and project management skills
- Comfortable operating in a fast-paced, highly collaborative environment
- Ability to build trust across cross-functional teams
- Willingness to travel for on-site execution
- Bachelor’s degree in marketing, communications, business, or a related field
- Track record of leading marquee events from concept → creative → execution
Responsibilities
- Own the strategic planning and execution of Walmart Connect’s full portfolio of internal and/or external events
- Define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals
- Manage and develop two Industry Marketing Managers, fostering collaboration, elevating capabilities, and ensuring consistent excellence across all event workstreams
- Present event strategies, concepts, and plans to senior stakeholders for alignment and approval
- Build and manage cross-functional timelines, workflows, kick-offs, and stakeholder planning processes
- Partner closely with Sales, Marketing, Communications, Product Marketing, Media Insights, Executive leadership and more to ensure programming, storytelling, and experience design support strategic priorities
- Collaborate with Brand & Content Strategy and Creative teams to develop cohesive, narrative-driven event experiences and maintain consistent brand identity across all stages, activations, collateral, and digital touchpoints
- Lead venue sourcing, site visits, vendor evaluation, negotiation, and contract management across production, A/V, F&B, décor, and logistics
- Oversee registration, attendee management, rooming lists, itineraries, and all on-site operations
- Serve as the on-site captain — guiding vendors, supporting leadership, welcoming guests, and resolving issues in real time
- Lead post-event surveys, reporting, and performance insights to measure impact
- Oversee budget management, vendor payments, and reconciliation
- Document learnings and identify opportunities to innovate, streamline, and enhance future experiences
- Always act in accordance with Walmart values and our everyday low-cost ethos
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this a full-time position?
Yes, this is a full-time employment position.
What is the location or remote policy for this role?
This information is not specified in the job description.
What are the key skills needed for this Senior Manager role?
The role requires strategic planning and execution of events, management and development of a team, cross-functional collaboration, operational excellence in venue sourcing and on-site management, and storytelling with brand consistency.
What is the team structure for this position?
The role involves managing and developing two Industry Marketing Managers while fostering collaboration across teams.
What makes a strong candidate for this role?
A strong candidate is a builder, storyteller, and master organizer who thrives at the intersection of creativity, collaboration, and flawless execution, with experience translating strategy into high-impact events.
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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