Campaign Manager, Marketing
Procore TechnologiesSalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Marketing, Data VenturesIndustries
Requirements
- Experience overseeing and executing marketing campaigns from start to finish to achieve business goals, primarily demand generation
- Expertise in strategic planning, budget management, cross-channel coordination (digital, social, email, print), performance analysis
- Ability to collaborate with internal and external teams, including Product Marketing, Creative, Customer Success, Marketing leadership, and neighboring teams
- Proficiency in driving personalization strategies and multi-channel marketing tactics
- Skills in establishing, analyzing, and reporting on campaign and program KPIs
- Capability to communicate strategic insights and recommendations to stakeholders and leadership
- Knowledge of email automation, lead scoring, content strategies, segmentation, and customer-centric opportunities
- Familiarity with industry trends, best practices, competitive landscape, and performance standards
Responsibilities
- Develop holistic marketing campaigns strategy across multiple channels (email, web, events, social media, paid media) with the right content mix to deliver business goals and increase engagement
- Collaborate with cross-functional teams to align campaign messaging, branding, and timing with business initiatives
- Partner with internal Marketing team on email automation, lead scoring best practices, and optimizing content strategies
- Drive personalization strategies and enhancements via multi-channel tactics
- Establish, analyze, and report on campaign and program KPIs; regularly communicate insights and recommendations to stakeholders and leadership
- Build and maintain inclusive campaign calendar and best practices playbook
- Work with PMM and Creative teams to launch campaigns using internal/external tools
- Partner with Product Marketing, Creative, Customer Success, and other teams to ensure on-brand, impactful touchpoints
- Work closely with Director of Marketing Operations and Marketing Creative Director to create and manage robust, integrated campaign strategies
- Drive creation and execution of multiple simultaneous campaigns and projects to address sales and customer needs
- Remove barriers/obstacles impacting performance and identify performance standards
- Manage development of business proposals, strategic action plans, roadmaps; provide insights on trends and best practices
- Collaborate on brief development, email campaigns, writing, editing, design, and provide feedback on best practices
- Evaluate ongoing performance and effectiveness of plans, programs, initiatives; consult with stakeholders
Skills
Marketing Campaigns
Strategic Planning
Budget Management
Digital Marketing
Social Media
Email Marketing
Performance Analysis
Cross-Functional Collaboration
Email Automation
Lead Scoring
Content Strategy
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
Related Jobs
RemoteRemoteHead of Global Integrated Campaigns
UserTestingSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteSenior Manager, Demand Generation
TimescaleSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteGrowth Marketing Manager
JobberSalary not specified
- Full Time
- Entry Level & New Grad
RemotePerformance Marketing Manager
HightouchSalary not specified
- Full Time
- Mid-level (3 to 4 years)