Upstream Marketing Lead, Structural Heart TAVI, EurAsia at Medtronic

Istanbul, Istanbul, Turkiye

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, Healthcare, CardiovascularIndustries

Requirements

Bachelor’s degree in engineering, business, healthcare management, or a related field
10+ years of progressive medical devices experience in sales, marketing, market development, or training and education
Strong strategic thinking, analytical skills, and ability to translate insights into actionable plans
Exceptional collaboration and influencing skills with global and cross-functional stakeholders
Demonstrated success in navigating matrix organizations and driving alignment across regions and functions
Strategic vision and execution
Customer-centric innovation
Financial and commercial acumen
Strong communication and storytelling
Leading with courage and challenging status quo

Responsibilities

Spearhead the development and execution of long-term portfolio strategies aligned with business goals and market dynamics
Formulate comprehensive marketing strategic plans anticipating customer needs, competitive shifts, and technological advancements
Conduct gap analyses to identify risks and opportunities, shaping portfolio priorities accordingly
Direct cross-functional new product launch readiness and execution across global, regional, and local teams
Define and execute pricing strategies to optimize market access, competitiveness, and profitability
Design and implement customer-centric programs to enhance value propositions and drive differentiation
Collaborate closely with downstream marketing teams across sub-regions to gain insights into market needs and jointly develop solutions that address those demands effectively

Skills

Key technologies and capabilities for this role

Portfolio StrategyMarket AccessProduct LaunchPricing StrategyGap AnalysisCross-Functional CollaborationStrategic MarketingCustomer-Centric ProgramsCompetitive AnalysisMarket Dynamics

Questions & Answers

Common questions about this position

What compensation does Medtronic offer for this role?

Medtronic offers a competitive salary and flexible benefits package.

Is this position remote or office-based?

The position involves a mix of office-based planning and field engagement, with targeted travel to key markets to support execution and stakeholder alignment.

What experience and skills are required for this Upstream Marketing Lead role?

Candidates need a Bachelor’s degree in engineering, business, healthcare management, or a related field, plus 10+ years of progressive medical devices experience in sales, marketing, market development, or training and education. Key skills include strong strategic thinking, analytical skills, exceptional collaboration and influencing skills, and demonstrated success in navigating matrix organizations.

What is the company culture like at Medtronic for this role?

Medtronic fosters a culture of exploration, innovation, and purpose-driven work to champion healthcare access and equity, in a cross-functional environment where you'll collaborate with global and regional teams.

What makes a strong candidate for this position?

A strong candidate will have 10+ years in medical devices with strategic vision, customer-centric innovation, financial acumen, strong communication skills, and the ability to lead with courage while challenging the status quo in a matrix organization.

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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