Associate Director, Medicaid Trend
HumanaFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates should be deeply immersed in TikTok and platform-native content, with a proven ability to identify and capitalize on emerging trends. Experience in the health and fitness industry is essential, along with a background as a creator with a demonstrated portfolio and following. A comprehensive understanding of the full production process, from concept to editing, including technical aspects like shooting and lighting, is required. The ideal candidate will possess a balance of creative instinct and performance marketing discipline, with a strong ability to craft compelling hooks and analyze audience behavior. Familiarity with AI-powered creative tools is also preferred.
The UGC Trend Hunter & Hook Strategist will write creative briefs for user-generated content (UGC) that drive performance, and act as a liaison between the Content Production and UGC teams. Responsibilities include collaborating with creative producers on messaging and storytelling, developing content plans from initial ideas to final assets, and selecting appropriate creators for projects. This role involves managing UGC production, researching trends, analyzing competitor activity, and delivering bi-weekly social trend reports with actionable insights. The strategist will also experiment with AI tools to enhance creative output and oversee production to ensure high-quality, scroll-stopping content.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.