[Remote] UGC Trend Hunter & Hook Strategist at Wellth

Ukraine

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, BiotechnologyIndustries

Requirements

Candidates should be deeply immersed in TikTok and platform-native content, with a proven ability to identify and capitalize on emerging trends. Experience in the health and fitness industry is essential, along with a background as a creator with a demonstrated portfolio and following. A comprehensive understanding of the full production process, from concept to editing, including technical aspects like shooting and lighting, is required. The ideal candidate will possess a balance of creative instinct and performance marketing discipline, with a strong ability to craft compelling hooks and analyze audience behavior. Familiarity with AI-powered creative tools is also preferred.

Responsibilities

The UGC Trend Hunter & Hook Strategist will write creative briefs for user-generated content (UGC) that drive performance, and act as a liaison between the Content Production and UGC teams. Responsibilities include collaborating with creative producers on messaging and storytelling, developing content plans from initial ideas to final assets, and selecting appropriate creators for projects. This role involves managing UGC production, researching trends, analyzing competitor activity, and delivering bi-weekly social trend reports with actionable insights. The strategist will also experiment with AI tools to enhance creative output and oversee production to ensure high-quality, scroll-stopping content.

Skills

TikTok

Reels

Content Strategy

Creative Briefs

UGC

Performance Marketing

Trend Analysis

Audience Behavior Analysis

Competitor Analysis

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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