Tool Marketer at Tecton

Grand Rapids, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, ToolsIndustries

Requirements

Appreciate simple, high-quality tools and have deep and detailed experience using them in work or personal projects
Able to lead others and organize projects
Have well-formed opinions that can be defended with real facts
Team player who knows when to ask for help or change your mind
Natural skepticism for convention, but respect the value of tradition and learning from others
Can craft a clear, concise message about tools using visuals and language that tool users will appreciate, with strong intuition for what matters to them and in what order
Artistic and writing ability to turn thoughts into marketing content
Highly precise with details and determined to deeply research any given topic to become an expert
Exceptional at thinking in models and patterns
Exceptional values including honesty, integrity, and empathy
Highly helpful: Background in web design
Highly helpful: Background in photography (shooting, editing, composition)
Highly helpful: Experience with sketching, creating graphics, and arranging layouts
Highly helpful: Experience with Figma, Photoshop, and Illustrator

Responsibilities

Research many sources to build a comprehensive understanding of the product itself, the competitive landscape, the core users, and the core use cases
Work with the Product Development department to fully understand the functionality, features, materials, and attributes of products
Brainstorm all points that are true about products and distill down the most useful and helpful pieces of information that users want to know
Provide feedback to Product Developers about users’ needs and expectations
Develop written and visual storybooks as drafts of content before final production
Work with others on the content team to create and publish new content to Tekton.com, social media, and emails
Know tools, their applications and user communities, and competitors’ lineups to help make great marketing content
Act as project leader responsible for developing content that brings tools to market
Fully understand real uses of products and visually communicate features to users across multiple forms of media such as photos, illustrations, charts/graphs, and videos

Skills

Key technologies and capabilities for this role

Product ResearchCompetitive AnalysisContent CreationVisual CommunicationGraphic DesignVideo ProductionProject LeadershipCopywritingMarketingSocial Media

Questions & Answers

Common questions about this position

What is the pay range for the Tool Marketer position?

The pay range starts at $55,000 to $85,000 per year depending on individual qualifications.

What is the location and work arrangement for this role?

This is a full-time salaried position located in Grand Rapids, Michigan, mostly onsite with lots of outside visits to locations where tools are being used.

What skills and experiences are indicators of a good match for this role?

Indicators include appreciating simple high-quality tools with deep experience using them, ability to lead and organize projects, well-formed opinions backed by facts, being a team player, strong intuition for tool users, artistic and writing ability, precision in research, thinking in models and patterns, and values like honesty, integrity, and empathy. Highly helpful qualifications are background in web design, photography, sketching/graphics, and experience with Figma, Photoshop, and Illustrator.

What benefits are offered to full-time employees?

Full-time employees receive health, dental, vision, life, and hospital indemnity insurance; paid time off; a 401(k) program; and tuition reimbursement.

What makes a strong candidate for the Tool Marketer role?

Strong candidates have deep hands-on experience with high-quality tools, can lead projects and work collaboratively as a team player, possess artistic skills for creating visual content, and demonstrate precision in research along with values like honesty and empathy.

Tecton

Platform for managing machine learning features

About Tecton

Tecton provides a platform for managing machine learning (ML) features, which are key characteristics used in ML models. The platform enables users to discover, utilize, monitor, and govern feature pipelines, allowing team members to easily find and use existing features while tracking data pipelines, processing costs, and system performance. Users can design ML features using programming languages like Python, SQL, or Spark, and perform complex data transformations, such as time-window aggregations and backfills to handle missing data. Tecton also supports near real-time data processing, enabling users to analyze incoming data without delays. This capability allows businesses, particularly in tech, finance, and e-commerce, to leverage ML and AI effectively. Tecton differentiates itself by focusing on comprehensive feature management and real-time data processing, aiming to streamline the ML development process for its clients.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$155.6MTotal Funding

SERIES_CCompany Stage

Data & Analytics, AI & Machine LearningIndustries

51-200Employees

Benefits

Comprehensive health plans

Remote-friendly work environment

Parental leave

Competitive salary, equity and 401(k) savings plans

Wellbeing benefits

Flexible PTO

Risks

Competition from feature store providers like Feast and Hopsworks is increasing.

Over-reliance on cloud partnerships may limit Tecton's flexibility and bargaining power.

Rapid AI advancements could render Tecton's offerings obsolete without quick innovation.

Differentiation

Tecton offers an enterprise-ready feature store for scalable machine learning applications.

The platform supports Python, SQL, and Spark for designing and defining ML features.

Tecton enables real-time streaming and complex data transformations for ML feature management.

Upsides

Partnership with Google Cloud enhances Tecton's feature store capabilities and enterprise reach.

$100M Series C funding boosts Tecton's growth and innovation potential.

Tecton's survey insights guide product development and marketing strategies.

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