Thesis Internship - Marketing Strategy at Accenture

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Marketing, Consulting, TechnologyIndustries

Requirements

Potential master student
Interest in marketing strategy & advisory domain
Ability to commit to 4–6 months, 32–40 hours per week, starting February 2026
Hybrid work availability (ITO office, Amsterdam and work from home)
Submit motivation letter and resume via Workday system

Responsibilities

Write your thesis (main priority), supported by the team
Conduct research in marketing strategy & advisory domain, potentially contributing to internal initiatives
Present thesis results to the team and organization at fixed times
Collaborate with other interns on a company-wide project to add value to Accenture Song
Gain experience as a consultant within Accenture
Participate in Song Talent Factory (STF): receive career guidance, collaborate on a cross-capability consulting project, join companywide and intern events, and engage in training opportunities
Research topics connecting to domains such as Marketing Strategy, Marketing Innovation, Marketing Technology, Marketing & the role of AI/agentic, Content creation & management, B2B Marketing, Marketing & Sustainability

Skills

Marketing Strategy

Marketing Advisory

Marketing Innovation

MarTech

Marketing Operating Model

Content Supply Chain

Data & AI

Brand Strategy

Research

Consulting

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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