Temp Paid Media Associate, Search

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, BiotechnologyIndustries

Requirements

Candidates should have 3+ years of hands-on media buying experience in direct response paid search, including strategy development and execution. Experience across Google Search, YouTube, GDN, UAC, and Apple Ads is required, along with comfort in conducting A/B tests and making bulk changes within Google Ads Editor. Strong analytical skills with proficiency in Tableau, Google Sheets/Excel, and data visualization platforms are necessary. Exceptional attention to detail and the ability to manage multiple projects simultaneously are essential, as are strong verbal and written communication skills. Mobile app/subscription and/or B2B experience is strongly preferred.

Responsibilities

The Temp Paid Media Associate, Search will help develop and execute high-performing paid search campaigns across Google and Apple, aligning with business strategy. Responsibilities include hands-on day-to-day optimizations like trafficking ads, QAing, budget reallocation, and identifying new opportunities. The role involves analyzing performance, building reporting dashboards, recommending iterations, and staying updated on platform and search evolution. Collaboration with Data & MarTech leads for tagging and reporting optimization, and with creative and marketing teams for campaign assets is expected. The associate will also assist in building channel best practices and communicating with key partners and vendors.

Skills

Paid Search

Google Ads

Apple Search Ads

Media Buying

Campaign Optimization

Performance Analysis

Reporting

Tagging

Creative Development

Budget Management

Automation

Headspace

Digital health platform for mindfulness and meditation

About Headspace

Headspace is a digital health platform focused on mindfulness and meditation, aimed at helping individuals improve their mental and physical well-being. The platform offers guided meditation sessions, daily mini-meditations, and exercises tailored for various needs such as sleep, stress, and anxiety. Users can access a limited selection of content for free, but a subscription to Headspace Plus unlocks the full range of services. This subscription model not only provides a steady revenue stream but also allows users to access comprehensive tools for mental health improvement. Headspace distinguishes itself from competitors by offering free access to its premium service for unemployed individuals, showcasing its commitment to supporting mental health during difficult times. The company's goal is to enhance the overall well-being of its users through accessible mindfulness practices.

Santa Monica, CaliforniaHeadquarters

2010Year Founded

$170.6MTotal Funding

DEBTCompany Stage

Consumer Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Unlimited Vacation

Catered Lunch

Fully Paid Health Care

Competitive Salaries

Free gym membership

Risks

Increased competition from fitness apps with mental health features.

Recent layoffs may indicate financial instability or restructuring challenges.

Partnership with TikTok could expose Headspace to reputational risks.

Differentiation

Headspace offers a unique AI companion, Ebb, for personalized mental health support.

The platform provides free premium access to unemployed users, showcasing social responsibility.

Headspace's partnership with Uwill expands its reach into the higher education sector.

Upsides

Growing demand for digital mental health solutions boosts Headspace's user base.

Partnership with TikTok enhances visibility among younger demographics.

Fertility journey collection taps into a niche market, attracting new users.

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