Headspace

Temp Paid Media Associate, Search

United States

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Health and Wellness, BiotechnologyIndustries

About the Temp Paid Media Associate, Search at Headspace

As the Temp Paid Media Associate, Search at Headspace, you’ll help to develop and execute high-performing, best-in-class search paid search campaigns that fully align to our business’ overall go to market strategy and mission to help make the world a healthier, happier place. Reporting to the Paid Search Manager, our ideal candidate has 3+ years of experience in paid search either at an agency or the brand side and is passionate about all things Paid Search. You will make a significant impact on our DTC & B2B growth by planning, implementing and optimizing paid search campaigns across both web and app with a focus on new user acquisition.

Please note this is an hourly short-term, 6 month temp employment position (40 hrs/week).

How your skills and passion will come to life at Headspace

  • Be a key member of the team that is building a world-class Paid Search strategy across Google and Apple as part of a larger paid acquisition portfolio across DTC & B2B
  • Execute hands-on-keyboard day-to-day optimizations, including: trafficking ads and QAing, reallocating budget, and finding new areas of opportunity to help hit KPIs more effectively
  • Analyze performance, build reporting dashboards, and recommend ways of iterating, helping to drive new learnings
  • Stay ahead of platform and search evolution, particularly as AI and automation reshape the media landscape
  • Work closely with Data & MarTech leads to ensure all tagging needs are met and reporting is optimized
  • Collaborate cross functionally with creative and marketing teams to develop creative + copy to scale and optimize our search campaigns
  • Assist in building channel best practices for paid search with the guidance of the Paid Search Manager & Sr. Manager, Performance Marketing
  • Assist in communication with key partners and vendors when necessary to nurture performance growth

What you’ve accomplished

  • 3+ years of hands-on media buying experience in direct response paid search including strategy development and execution
  • Experience across the breadth of paid search platforms: Google Search, YouTube, GDN, UAC, Apple Ads
  • Comfortable conducting A/B tests and making bulk changes within Google Ads Editor
  • You have strong analytical skills and are comfortable working within Tableau & Google Sheets/Excel & data visualization platforms to pull out actionable insights
  • You have exceptional attention to detail and are comfortable working on multiple projects simultaneously
  • You’re a proactive self-starter. You’re equally someone who can go into the weeds but can also speak to big picture strategy.
  • Strong verbal and written communication skills

Preferred qualifications

  • Mobile app / subscription and/or B2B experience is strongly preferred but not required
  • You are well versed in paid media strategy for DTC brands as well as B2B
  • Experience in the healthcare space and/or in paid social (Meta, TikTok, Snap, etc.) is nice to have
  • Passion for the mental health & mindfulness space

Pay & temp details

The hourly range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. Please note this is an hourly short-term, 6 month temp employment position (40 hrs/week).

About Headspace

Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.

At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture.

Skills

Paid Search
Google Ads
Apple Search Ads
Media Buying
Campaign Optimization
Performance Analysis
Reporting
Tagging
Creative Development
Budget Management
AI
Automation

Headspace

Digital health platform for mindfulness and meditation

About Headspace

Headspace is a digital health platform focused on mindfulness and meditation, aimed at helping individuals improve their mental and physical well-being. The platform offers guided meditation sessions, daily mini-meditations, and exercises tailored for various needs such as sleep, stress, and anxiety. Users can access a limited selection of content for free, but a subscription to Headspace Plus unlocks the full range of services. This subscription model not only provides a steady revenue stream but also allows users to access comprehensive tools for mental health improvement. Headspace distinguishes itself from competitors by offering free access to its premium service for unemployed individuals, showcasing its commitment to supporting mental health during difficult times. The company's goal is to enhance the overall well-being of its users through accessible mindfulness practices.

Santa Monica, CaliforniaHeadquarters
2010Year Founded
$170.6MTotal Funding
DEBTCompany Stage
Consumer Software, HealthcareIndustries
1,001-5,000Employees

Benefits

Unlimited Vacation
Catered Lunch
Fully Paid Health Care
Competitive Salaries
Free gym membership

Risks

Increased competition from fitness apps with mental health features.
Recent layoffs may indicate financial instability or restructuring challenges.
Partnership with TikTok could expose Headspace to reputational risks.

Differentiation

Headspace offers a unique AI companion, Ebb, for personalized mental health support.
The platform provides free premium access to unemployed users, showcasing social responsibility.
Headspace's partnership with Uwill expands its reach into the higher education sector.

Upsides

Growing demand for digital mental health solutions boosts Headspace's user base.
Partnership with TikTok enhances visibility among younger demographics.
Fertility journey collection taps into a niche market, attracting new users.

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