Technical Product Manager, Mobile App Program at StackAdapt

United States

StackAdapt Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
AdTech, Programmatic AdvertisingIndustries

Requirements

  • Bachelor's degree in Computer Science, Engineering, Data Science, or a related field (Master's degree is a plus)
  • 3-5 years of technical product management experience with a proven track record of delivering impactful projects in the advertising technology space
  • Proficiency in Ad servers, bidding, auctions, DSPs, SSPs, and MMPs
  • Experience with building CTR and CVR-type models
  • Deep understanding of ads infrastructure, including bidding and pacing
  • Experience with machine learning models (e.g., XGBoost, DNN)
  • Strong understanding of mobile app install workflows and key performance metrics such as CPI, IPM, C2I, etc
  • Ability to derive insights from data using SQL queries or product analytics tools and apply these insights to product decisions

Responsibilities

  • Work closely with data science and machine learning engineers to develop and implement advanced models and algorithms that optimize ad performance and user acquisition
  • Collaborate with the engineering team to ensure seamless integration of existing ad infrastructure, including bidding, serving, pacing, etc
  • Communicate clearly and precisely with stakeholders across the organization, ensuring everyone is informed and aligned at the right times
  • Utilize analytical skills to define key success metrics, monitor KPIs, and make data-driven decisions that drive product success
  • Stay ahead of industry trends, competitive landscape, and evolving market needs, aligning these insights with StackAdapt's mission and vision

Skills

Ad servers
bidding
auctions
DSPs
SSPs
MMPs
CTR models
CVR models
XGBoost
DNN
pacing
machine learning
data science

StackAdapt

Programmatic advertising and digital marketing platform

About StackAdapt

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.

Toronto, CanadaHeadquarters
2014Year Founded
$4.2MTotal Funding
SERIES_BCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Benefits

Health Insurance
Mental Health Support
401(k) Company Match
401(k) Retirement Plan
Paid Vacation
Unlimited Paid Time Off
Remote Work Options
Work-from-home reimbursements
Professional Development Budget
Conference Attendance Budget
Parental Leave
Company Equity
Competitive salary + equity
Flexible Work Hours
Employee Stock Purchase Plan
Wellness Program
Gym Membership

Risks

Emerging DSPs with innovative features may erode StackAdapt's market share.
Stricter privacy regulations could impact StackAdapt's data-driven advertising strategies.
Economic downturns may lead to reduced advertising budgets, affecting StackAdapt's revenue.

Differentiation

StackAdapt offers no monthly minimums, providing flexibility for seasonal advertising demands.
The platform boasts the largest scale for native advertising with 30 integrations.
StackAdapt's Creative Studio optimizes ad content for better performance.

Upsides

StackAdapt's collaboration with Channel 4 expands broadcast advertising opportunities in the UK.
The launch of self-serve brand lift tools in APAC enhances campaign management flexibility.
Partnership with DoubleVerify improves post-impression measurement tracking for advertisers.

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