Technical Product Manager, Mobile App Attribution & Measurement at StackAdapt

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AdTech, Programmatic Advertising, Marketing TechnologyIndustries

Requirements

Bachelor’s degree in Computer Science, Business, Data Science, or a related field; a Master’s degree is a plus
3-5 years as a Technical Product Manager with a proven track record of delivering impactful solutions in advertising technology
Expertise in ad servers, bidding mechanisms, auctions, DSPs, SSPs, and MMPs, with a strong focus on mobile app user acquisition
Deep understanding of mobile attribution and measurement strategies, including first-click, last-click, view-through, click-through, and SKAN attribution on iOS and Android
Strong knowledge of key performance metrics, including Cost Per Install (CPI), Install Per Mile (IPM), and Click to Install (C2I)
Ability to derive actionable insights from data using SQL and analytics tools, applying these to drive product decisions and strategy
Excellent cross-functional collaboration skills with the ability to translate complex technical concepts for non-technical stakeholders

Responsibilities

Act as a leader and subject matter expert in mobile app attribution and measurement, guiding cross-functional teams and influencing stakeholders without formal authority
Collaborate directly with Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, Kochava, and Branch, providing performance recommendations and implementing new features
Gain a deep understanding of StackAdapt’s internal ad serving, bidding processes, and ML pipeline to identify and address any MMP-specific customizations or gaps
Identify methodologies and strategic enhancements to ensure StackAdapt remains competitive, offering superior solutions compared to other mobile DSPs
Work closely with Data Analytics and Business Intelligence teams to develop automated and ad-hoc reporting tools and dashboards for comprehensive mobile app campaign performance analysis
Partner with MMPs to follow up on open customer issues, driving swift resolution, and ensuring clear, timely communication with all relevant stakeholders
Build strong partnerships with Infrastructure/Engineering and Machine Learning teams to refine ad server architecture, improve bidding strategies, and optimize ML models for mobile-specific use cases
Collaborate with the UI/UX Product Manager to enhance advertiser and campaign reporting interfaces, ensuring that reporting reflects SKAN and MMP-driven attribution insights

Skills

Mobile App Attribution

Measurement

MMP Partnerships

Adjust

AppsFlyer

Kochava

Branch

Machine Learning

Ad Serving

Bidding Processes

ML Pipeline

Data Analytics

Business Intelligence

Dashboards

Programmatic Advertising

StackAdapt

Programmatic advertising and digital marketing platform

About StackAdapt

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.

Toronto, CanadaHeadquarters

2014Year Founded

$4.2MTotal Funding

SERIES_BCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Benefits

Health Insurance

Mental Health Support

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Unlimited Paid Time Off

Remote Work Options

Work-from-home reimbursements

Professional Development Budget

Conference Attendance Budget

Parental Leave

Company Equity

Competitive salary + equity

Flexible Work Hours

Employee Stock Purchase Plan

Wellness Program

Gym Membership

Risks

Emerging DSPs with innovative features may erode StackAdapt's market share.

Stricter privacy regulations could impact StackAdapt's data-driven advertising strategies.

Economic downturns may lead to reduced advertising budgets, affecting StackAdapt's revenue.

Differentiation

StackAdapt offers no monthly minimums, providing flexibility for seasonal advertising demands.

The platform boasts the largest scale for native advertising with 30 integrations.

StackAdapt's Creative Studio optimizes ad content for better performance.

Upsides

StackAdapt's collaboration with Channel 4 expands broadcast advertising opportunities in the UK.

The launch of self-serve brand lift tools in APAC enhances campaign management flexibility.

Partnership with DoubleVerify improves post-impression measurement tracking for advertisers.

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