Team Leader, Product Designer - Lifecycle at Rocket Money

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FintechIndustries

Requirements

8+ years of experience in product or UX design, with a portfolio that shows clarity, rigor, and impact
2+ years leading or mentoring designers, formally or informally
Experience designing for growth, onboarding, and improving user acquisition/engagement
Skilled in Figma and comfortable working with modern design systems
Adept at working with engineers and PMs, with an appreciation for how design decisions affect implementation
A clear communicator who can frame design rationale in a way that builds alignment
Motivated to see others succeed — you balance hands-on contribution with coaching and delegation
Comfortable in ambiguity and proactive in bringing structure and clarity

Responsibilities

Define and evolve the design strategy for the Lifecycle group, with a focus on activation, conversion, retention, and re-engagement
Collaborate with Product partners to identify opportunities in funnels and flows, then design experiments to improve key growth metrics
Lead and mentor a team of product designers, creating a culture of curiosity, accountability, and high-quality execution
Design, prototype, and test growth-focused solutions across onboarding, premium upsells, authentication, and dashboard entry points
Partner with analytics and research to translate insights into actionable design opportunities, leveraging both quantitative and qualitative inputs
Ensure design outcomes are measurable, accessible, and aligned with both user needs and business goals
Build scalable patterns and frameworks for growth experiments so the team can test quickly without sacrificing usability
Present design strategies and experiment results to senior leadership, framing outcomes in terms of user impact and business value
Work closely with Product Design Ops to maintain and evolve the end-to-end design process, ensuring efficient workflows, high-quality outputs, and timely delivery of design assets
Champion user-centered design principles by overseeing the creation of seamless experiences across Platform features (and beyond) to ensure that all designs are intuitive, accessible, and informed by user research, testing, and feedback

Skills

Key technologies and capabilities for this role

Product DesignUX DesignPrototypingUser TestingDesign LeadershipTeam MentoringOnboarding DesignConversion OptimizationRetention DesignAccessibilityFunnel AnalysisA/B Testing

Questions & Answers

Common questions about this position

Is this a remote position or are there office requirements?

The company strongly encourages team members to be in the office 1-2 days per week, though there is no formal in-office requirement.

What experience level is required for this role?

The role requires 8+ years of experience in product or UX design, along with a portfolio.

What salary or compensation does this position offer?

This information is not specified in the job description.

What will I be leading as the Product Design Team Lead?

You'll lead and mentor a team of product designers focused on the Lifecycle group, responsible for onboarding, authentication, dashboard entry points, and premium membership conversion.

What makes a strong candidate for this Team Leader role?

Candidates should have 8+ years in product or UX design with a strong portfolio, experience leading and mentoring design teams, and the ability to blend hands-on design with leadership in growth-focused areas like onboarding and conversion.

Rocket Money

Personal finance management mobile application

About Rocket Money

Rocket Money helps individuals manage their personal finances through a mobile application that offers various tools for financial management. Users can access services like bill negotiation, subscription management, budgeting, credit score monitoring, and smart savings, all aimed at helping them save money and track their spending. Unlike many competitors, Rocket Money focuses on a member-centric approach, maintaining communication with users to tailor services to their needs. The company generates revenue through subscription fees and a percentage of savings from negotiated bills. The goal of Rocket Money is to empower people to achieve their financial goals while ensuring data security through advanced encryption.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$437.7KTotal Funding

SEEDCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Health, dental, & vision coverage

Unlimited PTO

Competitive pay

Daily catered lunch

401k matching

Commuter benefits

Unlimited snacks & kombucha on tap

Life insurance

Risks

Increased competition could erode Rocket Money's market share in subscription management.

Credit card launch exposes Rocket Money to potential credit risk and regulatory scrutiny.

Economic downturns may reduce demand for premium financial services, affecting revenue.

Differentiation

Rocket Money offers a comprehensive suite of financial management tools in one app.

The platform's bill negotiation service provides unique savings opportunities for users.

Rocket Money's focus on data security sets it apart in the fintech industry.

Upsides

High app store ranking indicates strong user engagement and growth potential.

Positive reception of new credit card suggests expansion opportunities in credit services.

Growing demand for digital financial management boosts Rocket Money's market potential.

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