Bachelor’s degree in Marketing, Advertising, or Business Administration
At least 3 years of experience as a coordinator or supervisor in Marketing and Communication areas, preferably in the consumer goods, entertainment, or communication agency sectors
Proven experience managing logistics, budgets, and multiple production teams
Strong understanding of the business and the ability to prioritize in fast-paced environments
Languages: Portuguese – Native/Bilingual; English – Bilingual; Spanish – Intermediate
Responsibilities
Develop 360° communication strategies and campaigns for Marvel and Star Wars franchises and products
Oversee agencies in the development of online, offline, and event campaigns
Coordinate with other company departments (Studios, Disney+, Integrated Marketing, Events, etc.) to ensure strategic and communication plan synergy
Measure campaign and project results through post-mortem reports, ensuring the implementation of optimizations for future campaigns
Manage budget control
Lead and develop a coordinator and a junior apprentice
Supervise the implementation of strategic, marketing, and communication plans for the Marvel and Star Wars franchises within Consumer Products, Games & Publishing
Collaborate with internal teams (category, retail, creative, integrated marketing, Studios, Disney+, etc.) and external partners (licensees and retailers) to ensure efficient execution of plans, driving product visibility and sales, while appropriately positioning brands to consumers
Skills
Marketing Strategy
Communication Planning
Campaign Management
360° Campaigns
Agency Oversight
Event Marketing
Cross-Functional Collaboration
Performance Measurement
Brand Positioning
Marvel Franchise
Star Wars Franchise
Consumer Products Marketing
The Walt Disney Company
Leading producers & providers of entertainment and information