Sucess Manager at WPP

San Francisco, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

NoVisa

Marketing Services, AI, Data, BiotechnologyIndustries

Requirements

Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or related field
3+ years of experience in product management, marketing, or a related field
Strong analytical and problem-solving skills
Excellent communication and collaboration skills
Ability to work in a fast-paced environment and prioritize multiple tasks
Familiarity with data analysis tools and techniques (e.g., Excel, SQL, Tableau)
Experience with data visualization tools (e.g., Power BI, Tableau)
Knowledge of marketing principles and strategies
Understanding of customer success and value measurement concepts
Ability to work cross-functionally and collaborate with internal stakeholders

Responsibilities

Define, measure, and communicate the holistic value of products to internal and external stakeholders
Establish "what" and "why" for key product metrics and customer behavior
Develop and implement a comprehensive measurement strategy to track and report on product value
Collaborate with stakeholders to ensure alignment on value measurement and reporting
Create and maintain a definitive framework for value measurement
Analyze behavioral and attitudinal metrics using various data sources
Develop and refine the process for measuring the value delivered by products
Contribute to the development and maintenance of Sentiment and Product Health dashboards
Provide the "what to measure" framework to the Digital Pulse and Voice of Customer (VoC) squads
Consume and leverage data from Digital Pulse and Survey Sense to perform comprehensive analysis and inform value measurement

Skills

Data Analysis

Value Measurement

Strategic Measurement

Communication

Cross-functional Collaboration

WPP

Global marketing and communications services provider

About WPP

WPP operates in the marketing and communications industry, providing a variety of services such as branding, digital marketing, media planning, market research, public relations, and business transformation. Their approach integrates creativity with data and technology, helping clients build strong brands and engage effectively with their audiences. WPP stands out from competitors by focusing on innovation and sustainability, participating in global initiatives like the United Nations Climate Change Conference, and producing thought leadership content like the Atticus Journal. The company's goal is to be a strategic partner for businesses, aiding them in navigating the complexities of modern marketing and achieving their objectives.

London, United KingdomHeadquarters

2015Year Founded

IPOCompany Stage

Consulting, Social ImpactIndustries

10,001+Employees

Risks

Increased competition from Publicis, gaining market share and outperforming WPP in certain areas.

Potential over-reliance on strategic partnerships may limit WPP's flexibility and independence.

Challenges in effectively integrating AI into operations indicate potential gaps in current capabilities.

Differentiation

WPP excels in creative transformation, combining creativity with data and technology.

The company is a leader in sustainability, participating in global initiatives like the UN Climate Change Conference.

WPP's strategic partnerships, such as with Universal Music Group, enhance its unique market offerings.

Upsides

Increased focus on AI-driven marketing solutions enhances WPP's service offerings and client engagement.

Strategic partnerships with music industry leaders provide unique marketing opportunities and vast music access.

Winning the 'Omnichannel Excellence Award' highlights GroupM's leadership in integrated marketing solutions.

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