Strategy Intern at Giant Spoon

New York, New York, United States

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

advertising, marketingIndustries

Requirements

Strong interest in brand and marketing strategy
Interest in both quantitative and qualitative research methods to explore trends and understand audiences for clients’ brands
Strong desire to learn more about consumer behavior today and in the future
Highly organized, exhibits excellent time management skills, and demonstrates attention to detail
Communicative and proactive contributor
Strong writing and proof-reading skills (style/grammar) particularly when it comes to spelling and formatting
Research experience and rigor—can quickly, thoroughly and accurately answer specific research questions from team leads
Receptive to feedback and makes meaningful adjustments
Experience working with Google Suite (Gmail, Docs, Slides, Sheets) and Slack is a plus
Marketing tool knowledge (e.g., Simmons, GWI, WARC, Statista, Brandwatch) preferred but not required

Responsibilities

Conduct research using various tools, social media, and/or search engines to source data, articles, images, trends, reports, reviews, and opinions
Provide support with writing and presentation development and designing slides
Fulfill and manage a high-volume of ad-hoc research requests
Create trend reports and audience intelligence
Support the team in brainstorming creative ideas relevant to projects/campaigns
Consistently monitor and recap the latest strategy tactics, industry news, and cultural trends (e.g. create a 2025-2026 culture calendar)

Skills

Key technologies and capabilities for this role

strategyresearchinsightspresentationsaudience analysisbrand strategyconsumer understandingstrategic planningidea developmentpop culturesocial content

Questions & Answers

Common questions about this position

What are the dates for this Strategy Intern position?

The internship runs from February 3 to April 24 this spring.

Is this internship remote or in-office, and what's the work arrangement?

The team is based in the New York office and works in a hybrid fashion with in-office work required on Tuesdays, Wednesdays, and Thursdays.

What skills and qualities are required for the Strategy Intern role?

Candidates need a strong interest in brand and marketing strategy, interest in quantitative and qualitative research methods, strong organization, excellent time management, attention to detail, and proactive communication.

What is the company culture like for interns at Giant Spoon?

Interns join town halls, weekly updates, lunches, happy hours, workshops, and Q&As with craft leads in a fast-paced environment that values creative and entrepreneurial drive.

What makes a strong candidate for this Strategy Intern position?

A strong candidate shows a creative and entrepreneurial drive, appetite for information on subcultures, technology, business, trends, and pop culture, plus the ability to observe, interpret data, and communicate actionable insights proactively.

Giant Spoon

Integrated advertising agency creating brand experiences

About Giant Spoon

Giant Spoon is an advertising agency that focuses on creating unique brand experiences for its clients. The agency combines cultural insights with creative strategies to develop what they call "brand universes," which are immersive experiences designed to connect deeply with target audiences. Their services include advertising, experiential marketing, and strategic brand development, allowing them to provide comprehensive solutions from concept to execution. This approach ensures that all aspects of a brand's presence are consistent and impactful. Unlike many competitors, Giant Spoon emphasizes groundbreaking work that challenges traditional advertising methods, attracting clients who seek bold solutions. The goal of Giant Spoon is to push the boundaries of advertising and marketing, helping brands stand out in a crowded marketplace.

New York City, New YorkHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Goods, EntertainmentIndustries

51-200Employees

Benefits

Hybrid Work Options

Risks

Increased competition from similar agencies may dilute Giant Spoon's market share.

Rapid digital marketing evolution requires continuous investment in new tools and training.

Reliance on project-based fees could lead to financial instability during industry downturns.

Differentiation

Giant Spoon creates unique brand experiences using cultural insights and creative strategies.

The agency offers a full suite of services, ensuring consistency across brand touchpoints.

Giant Spoon's idea-centric strategy blends content, technology, and media for impactful campaigns.

Upsides

Growing demand for immersive brand experiences boosts Giant Spoon's market opportunities.

Interest in experiential marketing post-pandemic aligns with Giant Spoon's core competencies.

Cultural insights in marketing strategies enhance Giant Spoon's connection with diverse audiences.

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