Start Your Legacy HBCU Externship - Sales & Marketing

Program Overview

The Coca-Cola Company invites talented and ambitious HBCU students to apply for the Start Your Legacy HBCU Externship Program. This 6-week program offers a deep dive into the world of business and innovation, blending education, professional growth, and real-world experiences.

This application is specifically for the Sales & Marketing career track.

Sales & Marketing Track Description

Thrive at the pulse of business interaction and consumer engagement. Sales and Marketing are the voices of the company, creating compelling narratives around products and services to captivate and retain customers. Spark your creativity and strategic thinking to innovate in branding, digital marketing campaigns, and customer relationship management.

Program Details

• Dates: September 29th - November 7, 2025
• Weekly Commitments: Participate in one virtual session every Friday from 1:00 – 2:00 PM EST.
• Onsite Experience: Culminate your externship with a two-day onsite experience at Coca-Cola’s Atlanta Headquarters on November 6-7, 2025.

Note: This role is a contracted position. Individuals hired will not be employees of The Coca-Cola Company but will serve as contingent workers through a third-party agency.

What You'll Do

• Dedicate one hour every Friday to interactive virtual learning and collaboration.
• Apply your knowledge and skills in the Final Showcase Competition during the in-person Atlanta onsite experience.

What You Will Gain

• Professional development opportunities through workshops, live training, and mentoring sessions.
• Opportunities to engage with the Coca-Cola network of employees.
• Exposure to the fast-paced world of the CPG industry and the operations of a leading global brand.
• A chance to win award dollars based on the showcase competition outcomes.

Eligibility Requirements

• College Enrollment: Actively enrolled at an HBCU (Historically Black College or University).
• Graduation Date: Graduation date after May 2027.
• Degree Focus: Pursuing an undergraduate degree in Business, Marketing, Economics, Finance, or a related field of study.
• Work Authorization: U.S. citizenship or legal authorization to work in the United States.
• Availability: Able to commit to weekly virtual sessions and attend the in-person experience on November 6-7, 2025, in Atlanta.

Pay and Benefits

• Contracted externs will earn $250 per week for participating in required sessions.
• Opportunity to compete for award dollars during the in-person experience.
• All travel-related expenses are covered for the in-person experience finale in Atlanta.

Application Process

Interested candidates should submit an application package including:

• Current Resume: Highlight your education, skills, and experience relevant to this opportunity.
• Cover Letter: Explain why you’re the perfect fit for this externship and why you want to work with The Coca-Cola Company.
• Availability Confirmation: Acknowledge your commitment to participating in the November 6-7, 2025 in-person experience.

Skills

• Organization

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.