Stagiaire Assistante Trade Marketing at Stanley Black & Decker

Dardilly, Auvergne-Rhône-Alpes, France

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Not SpecifiedCompensation

InternshipExperience Level

Full TimeJob Type

UnknownVisa

Tools, Manufacturing, Consumer GoodsIndustries

Requirements

Formation Bac +3/4/5 Commerce/Marketing
Connaissance et première expérience du marketing opérationnel
Bon niveau d’anglais exigé
Rigueur
Prise d’initiative
Bon relationnel
Capacité d’adaptation

Responsibilities

Gestion et développement gammes produits en lien avec les équipes Produits Europe
Participation active aux lancements produits : mise en marché et création des packs de lancement pour les nouveautés produit
Développement de bonus packs et d’offres produits spécifiques
Mise en œuvre opérationnelle du plan marketing annuel : promotions, communication, médiatisation
Suivi des ventes par produits et top clients
Analyse et bilan des besoins des distributeurs et utilisateurs finaux
Veille concurrentielle
Mise à jour des bases de données produits et tarifs
Création des bons de commandes promotionnels
Réalisation de brochures et de supports personnalisés d’aide à la vente
Préparation des séminaires pour présentation des concepts et nouveautés à l’équipe de vente

Skills

Key technologies and capabilities for this role

Trade MarketingProduct ManagementProduct LaunchesMarketing OperationsSales AnalysisCompetitive IntelligenceEnglish ProficiencyExcelMarketing Tools

Questions & Answers

Common questions about this position

What education and experience are required for this internship?

A Bac +3/4/5 in Commerce/Marketing is required, along with knowledge and first experience in operational marketing, good level of English, rigor, initiative, good interpersonal skills, and adaptability.

Is this a full-time position?

Yes, this is a full-time internship role.

What is the compensation for this role?

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What is the company culture like at Stanley Black & Decker?

The company offers an innovative, tech-driven, and highly collaborative team environment supported by over 58,000 professionals in 60 countries, with opportunities to impact iconic brands and advance through innovative technology.

What makes a strong candidate for this trade marketing internship?

Candidates with a Bac +3/4/5 in Commerce/Marketing, first experience in operational marketing, good English skills, rigor, initiative, strong interpersonal abilities, and adaptability will stand out.

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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