Staff Product Marketing Manager at Illumina

San Diego, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Genomics, HealthcareIndustries

Requirements

Bachelor’s degree required, MBA, MS or PhD a plus
Must have 5+ years of industry experience in Product Marketing or Product Management
Demonstrated experience in technical marketing and close collaboration with Commercial teams is highly desired
“Digital-first” marketing experience strongly preferred
Technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired
Demonstrated experience delivering effective and strategic marketing plans for on-market products and new offerings
Ability to own both long-term strategy and executional detail
Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical
Ability to solve problems informed by robust analysis and multiple data points
Ability to influence people and diverse stakeholder groups within a global, matrixed organization
Excellent interpersonal, verbal, and written communication skills
Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines
Organizational capabilities to drive work proactively

Responsibilities

Drives positioning & messaging to differentiate products vs alternative solutions and incumbent technologies by partnering with Segment and Regional marketing and Product Management
Responsible for leading development of materials for marketing campaigns for on-market products
Collaborates on cross-functional efforts to develop and execute marketing plans to drive increased adoption of key multiomic and multimodal solutions
Oversees global coordination and alignment of content with initiative objectives
Supports go-to-market strategies, in collaboration with product management and marketing
Monitors marketing performance and optimizes efforts based on data, insights, and market knowledge
Shares customer insights and market trends to internal stakeholders
Develops campaign training requirements for sales enablement
Responsible for creation of marketing collateral and sales tools, including, but not limited to, application notes, technical notes, and data sheets

Skills

Product Marketing

Go-to-Market Strategy

Content Development

Campaign Management

Positioning & Messaging

Cross-Functional Collaboration

Global Marketing

Product Launches

Genomics

Multiomic Assays

Illumina

Supports genomics startups through funding and resources

About Illumina

Illumina focuses on fostering innovation in the genomics industry by supporting startups through its Illumina Accelerator program. This program helps entrepreneurs create, launch, and grow genomics-focused companies by providing funding and resources. The accelerator operates in two main locations: the San Francisco Bay Area and Cambridge, UK. Illumina Accelerator has successfully invested in 68 genomics startups, which have collectively raised over $1 billion in venture capital. What sets Illumina apart from its competitors is its strong partnership with leading venture capital investors and its dedicated focus on the genomics sector. The goal of Illumina is to build a thriving ecosystem for genomics innovation, enabling new companies to emerge and advance the field.

San Diego, CaliforniaHeadquarters

1998Year Founded

$27.2MTotal Funding

IPOCompany Stage

Venture Capital, BiotechnologyIndustries

5,001-10,000Employees

Risks

Over-reliance on NVIDIA's AI technology may limit flexibility in AI solution adoption.

Standardizing proteomics data across platforms could challenge Illumina's data reliability.

Single-flow-cell NovaSeq X System might cannibalize sales of higher-end models.

Differentiation

Illumina leads in genomic sequencing with advanced AI integration and multiomic data analysis.

The company offers innovative array-based solutions for DNA, RNA, and protein analysis.

Illumina's global expansion includes a new Global Capability Center in Bengaluru.

Upsides

Collaboration with NVIDIA enhances drug discovery and clinical development through AI integration.

Pilot proteomics program with UK Biobank aims to generate crucial reference datasets.

Single-cell sequencing kits make high-throughput sequencing accessible to smaller labs.

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