Staff Product Marketing Manager at Etsy

New York, United States

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$157,000 – $203,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, TechnologyIndustries

Requirements

Ability to lead product go-to-market strategy and help sellers manage and optimize inventory
Experience partnering cross-functionally with Product, Engineering, Design, Brand, Content, Analytics, Research, and Marketing teams
Skill in articulating customer value, planning product delivery and launches, and advocating for marketing strategies in product roadmaps
Capability to own seller product marketing strategy for Inventory experiences
Proficiency in narrating the seller journey, uncovering seller insights, and identifying key seller needs to inform product roadmaps
Expertise in leading competitive analysis on seller and/or inventory product experiences
Ability to partner with product, marketing, and brand teams to determine marketing strategies for features and launches across global markets
Skill in defining target audiences, crafting positioning statements, and articulating Etsy's unique value proposition for sellers
Experience serving as a key collaborator between Product and Marketing organizations
Proficiency in developing and aligning on-site and off-site marketing plans
Ability to set measurable product marketing goals, track progress, and make continuous improvement recommendations
Presence in Etsy's Brooklyn Office once or twice per week (candidates within commutable distance prioritized)

Responsibilities

Own the seller product marketing strategy for Inventory experiences to help sellers manage shops and meet buyer needs
Narrate the seller journey, uncover seller insights, and identify key seller needs to focus product roadmaps on business opportunities
Lead competitive analysis on seller and/or inventory product experiences to inform go-to-market plans
Partner with product, marketing, and brand teams to determine what, where, how, and to whom to market key features and launches, considering seller needs and business objectives
Define target audience, craft clear positioning statements, and articulate Etsy's unique value proposition for sellers
Serve as a key collaborator between Product and Marketing organizations
Develop and align on-site and off-site marketing plans with channel owners and the broader marketing team
Set clear, measurable product marketing goals and track progress, providing continuous recommendations for improvement

Skills

Product Marketing

Go-to-Market Strategy

Cross-Functional Collaboration

Analytics

Market Research

Content Marketing

Product Launches

Inventory Optimization

Seller Engagement

Etsy

Global online marketplace for handmade goods

About Etsy

Etsy is an online marketplace that connects buyers with sellers of handmade, vintage, and unique goods. The platform allows individual artisans, crafters, and small business owners to list a variety of products, such as jewelry, clothing, home decor, and personalized gifts. Etsy's marketplace is distinct because it focuses on one-of-a-kind items that are often not available in regular retail stores. The company generates revenue through transaction fees, listing fees, and optional advertising services that sellers can use to enhance their visibility. Additionally, Etsy offers subscription packages that provide sellers with advanced tools and analytics to help them grow their businesses.

New York City, New YorkHeadquarters

2005Year Founded

$89.2MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

100% paid medical, dental, and vision coverage for employees and their eligible dependents

Life, AD&D, & supplemental long-and short-term disability insurance

Matching 401(k)

Generous PTO policy

Paid sabbatical program

Charitable contribution match

Volunteer time off

Risks

Emerging marketplaces like DishDivvy could draw away Etsy's customer base.

Klarna's payment option might lead to increased consumer debt and backlash.

Increased competition from new sellers may arise due to the rise in women entrepreneurs.

Differentiation

Etsy focuses on handmade, vintage, and unique items, unlike traditional e-commerce sites.

The platform supports small business owners and artisans, fostering a creative marketplace.

Etsy's global reach connects diverse buyers and sellers of one-of-a-kind products.

Upsides

Etsy's investment in DishDivvy could diversify its marketplace offerings.

Klarna's Buy Now, Pay Later option may boost Etsy's average order values.

The rise in women entrepreneurs aligns with Etsy's focus on small business owners.

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