[Remote] Staff Product Marketing Manager at dbt Labs

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Data AnalyticsIndustries

Requirements

6+ years of experience in product or solutions marketing (preferably in relevant field)

Responsibilities

Own strategic messaging, positioning & differentiation
Create clarity of ownership and execution across use case solutions messaging, persona strategy, enterprise sales plays, and enablement content
Build narratives and market-facing content that clearly communicate the business value of dbt to executive buyers and mid-level technical champions
Own positioning, messaging, and value propositions for our platform and key solutions across use cases and industries
Bring market, customer, and competitive insights back to product, pricing, and packaging decisions, ensuring roadmap prioritization reflects real buyer needs
Drive cross-functional go-to-market success
Translate complex technical capabilities into clear, field-ready narratives that drive adoption and pipeline from initial awareness to final decision
Partner with demand gen and campaign teams to build campaign strategy and align launch tactics with pipeline goals and buyer journey gaps; measure and report on the effectiveness of marketing campaigns and use insights to drive continuous improvement
Package strategic sales plays into end-to-end GTM kits: pitch decks, demo flows, discovery guides and objection handling, short- and long-form content, customer testimonials, and competitive positioning
Partner closely with sales enablement to ensure high adoption and measurable impact
Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums

Skills

Key technologies and capabilities for this role

Product MarketingEnterprise SolutionsAnalytics EngineeringMarket PositioningCustomer InsightsStrategic StorytellingData Platforms

Questions & Answers

Common questions about this position

What is the salary or compensation for the Staff Product Marketing Manager role?

This information is not specified in the job description.

Is this Staff Product Marketing Manager position remote or does it require office work?

This information is not specified in the job description.

What key skills are needed for the Staff Product Marketing Manager role?

The role requires skills in owning strategic messaging, positioning and differentiation, building narratives and market-facing content, and bringing market, customer, and competitive insights to product decisions.

What is the company culture like at dbt Labs?

dbt Labs builds a team of passionate, curious people across the globe, emphasizing values like empowering data practitioners, code-based transformations for transparency and collaboration, and community-driven analytic code.

What makes a strong candidate for this Staff Product Marketing Manager position?

Strong candidates are comfortable digging into dbt features and users’ needs while telling big-picture stories, passionate about driving strategy, fostering cross-functional partnerships, and contributing to data and AI initiatives.

dbt Labs

Cloud-based data management platform for analytics

About dbt Labs

GetDBT.com is a cloud-based data management platform that helps companies streamline their data development processes. It allows users to write business logic more efficiently, enhances code reusability, and ensures data quality through testing and governance features. Unlike its competitors, GetDBT.com focuses on scalability and complexity, making it suitable for businesses at various stages of data maturity. The company's goal is to empower organizations to manage their data effectively while providing reliable service through a subscription model.

Philadelphia, PennsylvaniaHeadquarters

2016Year Founded

$403.1MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Health Insurance

Paid Parental Leave

Wellness Program

Home Office Stipend

Risks

Increased competition from Fivetran's integration may lead to customer attrition.

Dbt Mesh's complexity could cause integration challenges for existing users.

New executive appointments may lead to strategic shifts misaligned with customer expectations.

Differentiation

Dbt Labs offers a unique open-source analytics engineering tool for data transformation workflows.

The platform supports SQL-based data modeling, appealing to data analysts and engineers.

Dbt Mesh architecture allows cross-project model referencing, enhancing scalability for complex data needs.

Upsides

Collaboration with Fivetran enhances platform capabilities, attracting more enterprise clients.

Mark Porter's appointment as CTO could drive technological advancements and innovation.

Recent dbt Cloud enhancements improve collaboration, appealing to large teams and enterprises.

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