Knowledge of fiduciary products and services (e.g., personal trusts, living trusts, wills, investment management, security custody, financial consulting, estate planning), including fee structures and documentation, acquired through work experience
Knowledge of federal, state, and local laws and regulations that apply to personal fiduciary, estate, and tax planning services, acquired through formal education and work experience
Analytical and sales skills to relate individual customer asset situations to specific products
Interactive skills
Responsibilities
Sells bank products and services to individuals, focusing on trust and investment management products
Utilizes business and personal contacts as well as area files to identify prospective clients and develops a perspective on individual client situations to use as a vehicle for selling products
Assumes responsibility for complex and sensitive client and account activities as assigned by manager
Researches prospects' financial picture and possible needs to determine how to best provide service
Develops rapport with prospects and arranges meetings to continue the sales process; presents bank product materials to prospective clients or designated liaisons (e.g., attorney, CPA)
Responds to questions, consulting bank partners for additional product/service information when necessary; conducts additional prospect analysis to further determine services
Consults with clients and their attorneys on the benefits of estate planning products/services; analyzes property/assets and develops alternatives (e.g., creation of living or insurance trusts)
Consults with clients, their attorneys, and other financial advisors to determine the appropriate plan for estate taxes; utilizes knowledge of inheritance, gift, income, and estate taxes to sell services
Summarizes account assets to determine eligibility, qualifications, and tax classification
Maintains current in-depth knowledge of a full range of trust-oriented services (e.g., personal trusts, living trusts, wills, investment management, security custody, financial consulting, estate, and tax planning)
Develops and maintains an understanding of all applicable federal, state, and local laws and regulations pertaining to fiduciary services and estate and tax planning to ensure compliance of financial planning activities
Initiates and follows through on any request for loan, checking, or savings account services by contacting banking and operations areas as appropriate
Maintains periodic contact with clients and acts as a liaison between the client and the rest of the bank for various activities (e.g., setting up accounts, facilitating transactions)
Cross-sells relationship improvement opportunities to existing clients by providing pertinent client update information to partners within appropriate areas of the bank
Sets personal sales goals with manager based on sales history and product knowledge
Represents personal financial planning in various business councils and task forces (e.g., personal fiduciary service, investment management, financial consulting)
Participates in related seminars/presentations and product knowledge training for bank partners